Mendoza School of Business

‘Pokemon Go’ digital popularity is also warping real life

Published: July 12, 2016 / Author: Ryan Nakashima

Excerpt: The game’s success on smartphones also could spur faster development from hardware makers — Microsoft with its HoloLens, the secretive startup Magic Leap, or Google, which could still revive its failed Glass headgear, says Timothy Carone, a professor at the University of Notre Dame’s Mendoza College of Business.

“The reaction (to Pokemon Go) is a quick vote of ‘Yeah, they got this right,’” Carone says. “My guess is that a lot of developers have gone back to figure out how to take this approach.”

Read the entire story on the Washington Post website