Mendoza School of Business

Public Relations Learned the Hard Way

Published: December 29, 2010 / Author: Suzanne Vranica

The following is an excerpt from The Wall Street Journal which quotes Professor Jim O’Rourke, Director of The Eugene D. Fanning Center for Business Communication, about Apple’s “Antennegate” and Johnson & Johnson’s product recalls visit: Public Relations Learned the Hard Way 

Amid harsher government scrutiny and lingering public mistrust of business, 2010 saw more than its fair share of corporate crises.

Some of the biggest stemmed from unexpected events, such as Toyota Motor Corp.’s safety problems and BP PLC’s oil spill. But crisis-management experts say some companies compounded their woes by botching the initial public-relations response.

With legislators quick to call executives to account and a recession-battered public wary of big business, the result was a year full of corporate crises.


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