Mendoza School of Business

The Great Lakes Entrepreneur’s quest, “Go to Market Sales Strategy” September 19th at M-TEC in Kalamazoo

Published: September 14, 2006 / Author: Mendoza College

Collaboration with Southwest Michigan First to Host Training and Networking Event for Entrepreneurs and Start-ups
David Brenner of IdeaWorks to lead Discussion

ANN ARBOR , Mich. , Sept. 14 /PRNewswire/ — The Great Lakes Entrepreneur’s Quest (GLEQ) will continue its fall program for entrepreneurs with the business commercialization “Go To Market Sales Strategy” seminar on Tuesday, September 19th from 6:00 – 8:00 pm at the Michigan Technical Education Center (M-TEC) at Kalamazoo Valley Community College. Over $10.7 million was recently awarded to GLEQ alumni from the 21st Century Jobs Fund, bringing the total investment into GLEQ companies to over $30 million. Admission is free with pre-registration.

David Brenner, Managing Partner of IdeaWorks, an entrepreneurial senior executive with over 30 years domestic and international experience in leading successful start-up and high-growth companies, will relate his start-up experiences, provide a structured view of the Go To Market Sales Process and facilitate discussion of specific issues confronting participating entrepreneurs from the group. Your sales strategy is a vital component of an overall Business Commercialization plan. Often overlooked by early stage entrepreneurs, the Go to Market Strategy determines who, why and how fast your prospects will become customers. Learn how to plan and implement an effective start-up sales strategy in this two hour discussion in Kalamazoo. Remember: Sales = Revenues = Profits.


This roundtable discussion will prove invaluable not only to current entrepreneurs and startup teams, but also to individuals in established companies or research institutions who focus on developing new internal or spin-out ventures. Any of the following individuals can achieve significant benefit from this seminar:

– Entrepreneurs
– Aspiring entrepreneurs
– Startup and small company executives
– Established company new-business-development executives
– University researchers or tech-transfer officials

Event Details:

“Go To Market Sales Strategy”
Date: September 19th, 2006
Time: 6:00pm – 8:00pm
Location: M-TEC at Kalamazoo Valley Community College
7107 Elm Valley Drive
Kalamazoo , MI 49003-4070
Admission: Free with pre-registration (required) on

* Registrants are requested to e-mail their specific Go to Market Sales Strategy questions by September 18th to have them included in the discussion.

Details and directions to the above mentioned sites are located online at All sessions are free and open to the public, regardless of intention to compete in the GLEQ business plan competition.

To register for training classes, learn more about the competition’s eligibility requirements or register for the Fall Cycle please visit

About our Facilitator

David Brenner, Managing Partner: Founder and managing partner of IdeaWorks headquartered in Grand Rapids, Michigan. IdeaWorks is an incubator/accelerator for new business ventures, assisting seed stage entrepreneurs to transform their ideas into viable new businesses. Previously, David was a senior executive with the Kellogg Company and Amway Corporation. He began his career with Procter & Gamble and Johnson & Johnson in marketing. Throughout his career Dave has championed entrepreneurial endeavors, both within the organization and from outside sources. A graduate of the University of Notre Dame, David is a trustee on the Gigot Advisory Board for Entrepreneurial Studies and a member of the Irish Angels network.

Mr. Brenner has served on numerous for-profit and non-profit boards, including as past Chairman of the Great Lakes Entrepreneur’s Quest, the prestigious State of Michigan business plan competition, the American Marketing Association Foundation, the AMA Edison Awards board and as co-founder and past president of the Western Michigan Chapter of the Association for Corporate Growth (ACG).



Topics: Mendoza