Uber and Lyft are offering discounted or free rides to the polls on Tuesday

Management & Organization professor James O’Rourke IV was interviewed for a Marketplace story on why Uber and Lyft are offering free or discounted rides to the polls on election day. He argues it’s a move to gain new riders.

“Particularly if you’re an older customer or someone in an underserved area, it’s a great way to introduce someone to the service,” he said.