Mendoza School of Business

William Wilkie pushes marketers to build a better world

Published: March 28, 2018 / Author: American Marketing Association

William Wilkie, the Aloysius and Eleanor Nathe Professor of Marketing Strategy at Mendoza College of Business, shared his perspective on how marketers can make the world a better place. The interview is part of the “Marketing Legends” series by the American Marketing Association. Watch the video here.