Digital Marketing Certificate Program
University of Notre Dame Mendoza College of Business and Rutgers Business School Executive Education are thrilled to collaborate on the offering of this accelerated Digital Marketing Certificate Program that takes place at Notre Dame's Chicago location. The next program runs: Oct. 7-11, 2019.
Digital has revolutionized marketing in myriad ways – leaving many to wonder how to successfully adapt and transform their strategies. From newly-empowered and informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition. This program empowers participants with strategic knowledge to navigate the ever-changing business landscape.
Upon completing the program you will have a better understanding for:
- Essential Steps for Building a Digital Marketing Strategy
- Personalizing the Digital Experience and Online Customer Acquisition process
- Analytics and Return on Investment
Taught by a renowned group of faculty members who live and breathe digital marketing in their day-to-day careers, the program will provide professionals with insights for leveraging the power of digital to achieve tangible business results.
Through case studies, interactive sessions, and class exercises, attendees will be provided with an actionable digital marketing framework through which to evaluate, plan and execute digital strategies and initiatives.
This program is designed for executives working in:
- Marketing, Advertising, Communications
- IT professionals looking to expand into a marketing role
- All who are responsible for developing or approving a digital marketing plan (including the social media piece) for their organization
Oct. 7-11, 2019
$4,995--Includes education materials and instruction, and breakfast and lunch each day.
Personal laptops are encouraged for classroom sessions.
10% discount for University of Notre Dame and Rutgers University alumni.
20% discount for employees of not-for-profit organizations.
Contact us for special pricing for multiple registrations from the same organization (3 or more).
Upon the successful completion of this program, the participant will receive a document certifying that the participant completed the program. The document will not qualify as an academic credential, and the recipient will not earn any academic credits at the University of Notre Dame in connection with the program. Participants in the program are not students at the University of Notre Dame, and completion of the program does not qualify any participant for status as an alumnus of the University of Notre Dame.