Marketing
Experience is the greatest teacher
During your time at Notre Dame, you’ll have the opportunity to learn from a wide range of experiences: study abroad, internships and research, and the professional expertise our faculty members bring to the classroom. You’ll also be challenged and encouraged to examine all business decisions through an ethical framework.
More than 75 percent of Notre Dame undergraduates study abroad
This experience is particularly formative for marketing majors interested in learning firsthand what drives consumer behavior in international markets. Choose from 67 programs across 26 countries. No matter which destination you choose, you’ll return to campus with a deeper understanding of how the business you conduct throughout your career impacts the world at large.
An ethical approach
Yes, our rigorous curriculum will prepare you to solve complex marketing challenges. But more importantly, the solutions you devise to these challenges will be informed by a deep sense of ethics strengthened during your time at Notre Dame.
Once a Domer, always a Domer
The strength, accessibility and engagement of the Notre Dame alumni network are virtually unparalleled. We take care of own, during and after your time on campus.
What You’ll Learn
A curriculum both broad and deep. Students majoring in marketing may elect to pursue one of four specialized tracks.
Each track consists of three elective courses. Students may pursue any of the four tracks to develop depth and select electives from other tracks or general electives to develop breadth in the marketing domain. Students are not required to pursue any of these tracks and are free to choose electives consistent with their academic interests. Crosstrack Electives: Exploring the Frontiers of Marketing Thought, and Sports Marketing. (Students are not restricted to tracks, but may opt to acquire more depth in an area attractive to employers.)
Marketing Decision Analytics
Marketing Decision Analytics focuses on marketing models and data analytics. This track prepares students for careers in marketing and data analysis, marketing research, retail analysis, and consulting. Courses include: Data Based Decision Analysis; Data Analytics & Marketing Mix Modeling; and Social Media Analytics.
Brandscaping
Brandscaping focuses on brand strategy, marketing communications, creativity, and culture. This track helps students for careers in brand management, advertising, marketing communications, and media planning. Courses include: Imagination; Creativity & Commerce; Building Great Brands; and Integrated Marketing Communications.
Consulting and Market Development
Consulting and Market Development focuses on consulting, customer solutions, and sales management. This track readies students for careers in consulting firms, retail account management, market development, and Business-to-Business (B2B) and Business-to-Consumer (B2C) sales. Courses include: Professional Selling in B2B Markets; Marketing Strategy; and Product & Innovation Consulting.
Digital Marketing
Digital Marketing focuses on digital, social media marketing, and customer engagement. This track prepares students for careers in social media marketing, digital marketing strategy, online and mobile customer engagement strategies. Courses include: Digital Marketing; Social Media Marketing; Managing Online & Mobile Customer Engagement; and Applied Digital Marketing.
Businesses big and small, in every corner of the world, and selling any and every type of product rely on digital marketing to reach their consumers. If you’re interested in launching a career in marketing, advertising, PR or content creation, the new digital marketing minor for non-business students could be the advantage you need.
Department Administration
Frank Germann
Chair, Marketing Department
Frank Germann is the Chair of the Marketing Department and Viola D. Hank Associate Professor. Before entering academia, he held various industry positions at Hewlett-Packard and Johnson & Johnson. He also served as an Academic Advisor to McKinsey & Co. His research interests are in the area of marketing strategy, and he has received a number of recognitions for his scholarship, including the 2013 IJRM Best Paper Award, the 2020 Sheth Foundation/JM Award, the 2021 AMA/MSI/H. Paul Root Award, and the 2021 Varadarajan Award. He was selected as a 2017 MSI Young Scholar and as a 2023 MSI Scholar. He has also received several teaching awards to date, including the 2020 Rev. Edmund P. Joyce, C.S.C. Award for Excellence in Undergraduate Teaching. He currently serves on the American Marketing Association’s Academic Council, as an Area Editor for JAMS, and on the Editorial Review Boards of JM, JMR, and IJRM. He is a co-author of the textbook, “Marketing Analytics: Based on First Principles,” and he teaches Introduction to Marketing to EMBAs and Marketing Research to both undergraduates and MBAs.
Contact: (574) 631-4858 or fgermann@nd.edu
Mitchell Olsen
Assistant Chair, Marketing Department
Mitch Olsen is the Assistant Chair of the Marketing Department, Richard J. Huether Associate Teaching Professor, and Director of Undergraduate Studies in the Marketing Department. His research interests are in marketing strategy, with a specific focus on substantive issues that occur at the intersection of any, and all, of the following sub-areas: (1) Brands, (2) Retailing, and (3) Innovation. His expertise in these areas is regularly sought via interviews with leading national and international news outlets. In his teaching, he enjoys pairing foundational marketing theories with emergent applications of those theories in practice – informed by his work experience at Procter & Gamble and his active research on firms in the retail and consumer packaged goods industries.
Contact: (574) 631-1734 or molsen2@nd.edu
Brandy Babcock
Administrative Assistant
Contact: (574) 631-6419 and bbabcock@nd.edu