John Weber

Professor Emeritus

John  Weber

Contact Information


John A. Weber (Ph.D., University of Wisconsin, 1970) is Associate Professor of Marketing at the University of Notre Dame, where he has been teaching International Business and Marketing to undergraduates, MBAs, and Executive MBAs for the past forty years. He has also been a visiting professor at the Graduate Schools of Business at New York University, Boston University, and the University of Michigan. He has published over sixty articles, monographs, books, and computers programs - with works appearing in a wide variety of journals, including California Management Review, Journal of Finance, Academy of Management Journal, and Harvard Business Review, among many others. He has worked with a large number of multinational firms, including more than thirty Fortune 500 companies, helping them to sort out global marketing challenges. His corporate growth planning models and tools are summarized in his book, Growth Opportunity Analysis, in his Path Marketing Analysis and Strategic Market Segmentation computer programs, and in widely re-published articles. Professor Weber has lived and worked in Latin America and Europe as well as the United States. He has been a member of the steering committee of the U.S. Government's Fowler-McCracken Commission on Corporations and World Hunger, has served on panels and task forces of the U.S. Chamber of Commerce in Washington, and regularly makes presentations at professional meetings such as those of the Academy of International Business, the Institute of Management Science, and the American Marketing Association.

Areas of Expertise

Value-Based Marketing

Business to Business Marketing

Integrity in Selling

Marketing & Selling Complex Solutions


Ph D, University of Wisconsin

BA, Marquette University


"Successful Acquisitions: Looking for Marketing Synergies", (with Utpal Dholakia, Regina Maruca), Harvard Business Review, Vol. 76, 1996.


"Path Marketing Analysis Model and Tutorial", Notre Dame, IN: Strategic Business Systems, 1998

"Strategic Market Segmentation Model and Tutorial", Notre Dame, IN: Strategic Business Systems, 1998


See Vita for complete list of 30+ presentations, "" ( ).

Notre Dame Club & Lifelong Learning Institute of Indian River State College - Stuart, Flo. campus, "World Economic Life Cycle" (January 15, 2010).

Distinguished Lecture Series, "World Economic Life Cycle" (January 14, 2010).

Global Business Development Institute Conference, "“Measuring Ethical Sensitivity to Specific Selling Practices”" (March 23, 2009).

Institute for Ethical Business Worldwide, Nov 17-18, 2005, "Integrity in the Sales Force - The Process of Self-Discovery" ( 2005).

Notre Dame Ethics in Business Conference, May, 2005, "Integrity in Selling" ( 2005).

2003 Summer Educators' Conference of the American Marketing Association, "Workshop on Integrity in Selling" ( 2003).

Joint Conference of the Institute for the Study Business Markets and the Center for Business and Ind, ""Helping Professional Sales Teams Self Discover More Ethical Selling Practices"" ( 2003).

IBM's 'Consortium on Customer Value,' IBM Advanced Business Institute, Palisades, NY, "Outline of Concepts, Theories and Constructs for Profiling Consumer (B2C) and Customer (B2B) Values and Related Marketing Strategies" ( 2001).

AMA Business Marketing Consortium, Northwestern University, "Customer Value Assessment Projects" ( 2000).

AMA Business Marketing Consortium, Northwestern University, "Teaching Innovations for the MBA B2B Marketing" ( 2000).

IBM's 2nd Annual Academic Conf. on Education in E-Commerce, T. J. Watson Research Ctr., Hawthorne,NY, "E-Commerce Educational Initiatives" ( 2000).

Joint Conf.: Inst. for the Study of Business Markets & the Ctr. for Business & Industrial Marketing, "Managing the Marketing Budget in a Cost Constrained Environment" ( 2000).

AMA Summer Educators' Conference, San Francisco, CA, "Empirical Explorations with PATHMOD as an Integrative, Aggregate Market Response Model" ( 1999).

Joint Conf.: Inst. for the Study of Business Markets & the Ctr. for Business & Industrial Marketing, "Partnering with Distributors to Stimulate Sales: A Case Study in the Paper Industry" ( 1999).

AMA Summer Educators' Conference, Boston, MA, "Benchmarking Distribution Performance in Business Markets: An Empirical Study" ( 1998).

Joint Conf.: Inst. for the Study of Business Markets & the Ctr. for Business & Industrial Marketing, "Relative Importance of Alternative Marketing Mix Growth Opportunities for Business Marketing Planners: An Empirical Study" ( 1998).

AMA Winter Educators' Conference, Austin, TX, "Market Share Objectives and Realities: Empirical Explorations Using a Hierarchical Share Planning Model" (February 1998).