Pat Murphy

Emeritus Professor

Pat  Murphy

Contact Information


Patrick E. Murphy specializes in marketing and business ethics issues. His recent work has focused on normative perspectives for ethical and socially responsible marketing, distributive justice as it relates to marketing decision making, emerging ethical concerns in advertising, and ethics and the ethical foundations of relationship marketing. His articles have won “best paper” awards from the Journal of Advertising, Journal of Macromarketing, and the European Journal of Marketing. Professor Murphy teaches courses in business ethics, marketing ethics, and corporate sustainability. He has taught previously at Marquette University and spent sabbaticals at the Federal Trade Commission and University College Cork in Ireland. His Ph.D. is from the University of Houston, M.B.A. from Bradley University and BBA from Notre Dame.

Areas of Expertise

Business and Marketing Ethics

Public Policy Issues in Marketing


BBA, University of Notre Dame

MBA, Bradley University

Ph D, University of Houston


"Reflections on the Federal Trade Commission", Journal of Public Policy & Marketing, 33, 2014.

"Consumer' Perceptions of Corporate Social Responsibility: Scale Development and Validation", (with Magdalena Oberseder, Bodo Schlegelmilch, Verena Gruber), Journal of Business Ethics, 124 (1), 2014.

"Corporate Social Responsibility and Corporate Social Irresponsibiity: Introduction to a Special Topic Section", (with Bodo Schlegelmilch), Journal of Business Research, 66, 2013.

"CSR Practices and Consumer Perceptions", (with Magdalena Oberseder, Bodo Schlegelmilch), Journal of Business Research, 66, 2013.

"Corporate Societal Responsibility in Marketing: Normatively Broadening the Concept", (with Magdalena Oberseder, Gene Laczniak), AMS Review, 3, 2013.

"Marketing Academics at the FTC: The Inside Story", Journal of HIstorical Research in Marketing, 5, 2013.

"Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective", (with Gene Laczniak), Journal of Public Policy & Marketing, 31, 2012.

"Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsbility", (with Andrea Stanaland, May Lwin), Journal of Business Ethics, 102, 2011.

"The Early Years of the Journal of Public Policy & Marketing", Journal of Public Policy & Marketing, 30, 2011.

"Business Ethics and Marketing Ethics: Good News and Bad News", Business Ethics Quarterly, 20, 2010.

"Fair Trade in France: From Individual Innovators to Contemporary Networks", (with Nil Ozcar-Toulouse, Amina Becheur), Journal of Business Ethics, 2010.

"The Relevance of Responsibility to Ethical Business Decisions", Journal of Business Ethics, 90, 2009.

"The Current Status of Advertising Ethics: Industry and Academic Perspectives", (with Minette Drumwright), Journal of Advertising, 38, 2009.

"Marketing with Integrity: Ethics and the Service Dominant Logic for Marketing", (with Andrew Abela), Journal of the Academy of Marketing Science, 38, 2008.

"Distributive Justice: Pressing Questions, Emerging Directions and the Promise of Rawlsian Analysis", (with Gene Laczniak), Journal of Macromarketing, 28, 2008.

"An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective", (with Patrick Murphy, Gene Laczniak, Graham Wood), to appear in European Journal of Marketing, 2007.

"Normative Perspectives for Ethical and Socially Responsible Marketing", (with Gene Laczniak, Patrick Murphy), Journal of Macromarketing, 26, 2006.

"Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions", (with Gene Laczniak), Business Ethics Quarterly, 16, 2006.


"Ethical Innovation in Business and the Economy", (with Georges Enderle), Edward Elgar, November 2015

"The Relationship between marketing ethics and corporate social responsibility: serving stakeholders and the common good", (with Gene Laczniak), Handbook of Research on Marketing and Corporate Social Responsibility, October (4th Quarter/Autumn) 2014

"Marketing and the Common Good: Essays from Notre Dame on Societal Impact", (with John Sherry, Jr.), Routledge, July (3rd Quarter/Summer) 2014

"Caritas in Veritate: Updating Catholic Social Teaching for Responsible Marketing Strategy", (with Gene Laczniak, Thomas Klein), Routledge, July (3rd Quarter/Summer) 2013

"Marketing and the Common Good: Essays from Notre Dame on Societal Impact", (with John Sherry, Jr.), Routledge, July (3rd Quarter/Summer) 2013

"Notre Dame and the Federal Trade Commission", (with William Wilkie), Routledge, July (3rd Quarter/Summer) 2013

"The Common Good: The Enduring Effort to Re-center Marketing", Routledge, July (3rd Quarter/Summer) 2013

"Marketing Ethis (Volumes I-V)", (with N. Smith), Sage, September 2012

"Ethics in Marketing: International Cases and Perspectives", (with Gene Laczniak, Andrea Prothero), Routledge, February 2012

"Marketing Ethics", Marketing Theory: A Student Text, April (2nd Quarter/Spring) 2010

"Ethics and Corporate Responsibility for Marketing in the Global Marketplace", (with Georges Enderle), Sage Handbook of International Marketing, December 2008

"Marketing Ethics: Cases and Readings", , 2006

"Ethical Leadership for Improved Corporate Governance and Better Business Education", (with Gene Laczniak, Patrick Murphy), Business Ethics: New Challenges for Business Schools and Corporate Leaders - M.E. Sharpe, 2005

"Ethical Marketing", (with Patrick Murphy, Gene Laczniak, Norman Bowie, Thomas Klein), Pearson Prentice Hall, 2005

"Fast Company Reader on Business Ethics and Social Responsibility", John Wiley, 2004

"Eighty Exemplary Ethics Statements", University of Notre Dame Press, 1998


American Marketing Association Winter Educator's Conference, "Workshop on Marketing Ethics" ( 2005).

American Marketing Association, Michiana Chapter, "Developing Moral Imagination in Marketing Managers" ( 2005).

Association for Practical and Professional Ethics, "Ethical Marketing in the 21st Century" ( 2005).

Business and Environmental Sustainability Conference, "Sustainable Marketing" ( 2005).

Workshop on Marketing Ethics, "Observations on Teaching Marketing Ethics" ( 2005).

American Marketing Association Winter Educators' Conference, "Teaching Marketing Ethics to Undergraduates and MBAs" ( 2004).

European Society for Marketing and Opinion Research, "Green Marketing (with John Commiskey)" ( 2004).