GAMA Lab

Video games are big business, and they are also where really interesting cutting edge innovation happens. At the GAMA Lab, Notre Dame researchers and our partners from around the world work with video game organizations to generate new insights into important business issues in areas like AI and game design, game economics, platform innovation, and the metaverse. Read an article about the lab here.

Selected GAMA Lab Publications:

Guo, H., Hao, L., Mukhopadhyay, T., & Sun, D. (2019). Selling Virtual Currency in Digital Games: Implications for Gameplay and Social Welfare. Information Systems Research, 30(2), 430-446.

Lehmann, J., Werder, K., Babar, Y., & Berente, N. (2021). Establishing and maintaining legitimacy for digital platform innovations. In Academy of Management Proceedings.

Nickerson, J. V., Seidel, S., Yepes, G., & Berente, N. (2022). Design principles for coordination in the metaverse. In Academy of Management Annual Meeting.

Qu, X., Lotfi, A., & Jiang, Z. (2018). Predicting Time to Upgrade under Successive Product Generations: A Survival Model with Exponential-Decay Baseline Function. International Conference on Information Systems.

Seidel, S., Berente, N., Lindberg, A., Lyytinen, K., Martinez, B., & Nickerson, J. V. (2020). Artificial intelligence and video game creation: A framework for the new logic of autonomous design. Journal of Digital Social Research, 2(3), 126-157.

Seidel, S., Berente, N., Nickerson, J., & Yepes, G. (2022). Designing the metaverse. Hawaiian International Conference on System Science.

Seidel, S., Berente, N., & Gibbs, J. (2019). Designing with Autonomous Tools: Video Games, Procedural Generation, and Creativity. International Conference on Information Systems.

Seidel, S., Berente, N., Martinez, B., Lindberg, A., Lyytinen, K., & Nickerson, J. V. (2018). Autonomous tools in system design: Reflective practice in Ubisofts Ghost Recon Wildlands project. IEEE Computer, 51(10), 16-23.

Seidel, S., Berente, N., Lindberg, A., Lyytinen, K., & Nickerson, J. V. (2019). Autonomous tools and design: a triple-loop approach to human-machine learning. Communications of the ACM, 62(1), 50-57.

Werder, K., Seidel, S., Recker, J., Berente, N., Gibbs, J., Abboud, N., & Benzeghadi, Y. (2020). Data-Driven, Data-Informed, Data-Augmented: How Ubisoft’s Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation. California Management Review, 62(3), 86-102.