Notre Dame Marketing Case Competition
Put your marketing skills to the test in the inaugural Notre Dame Marketing Case Competition.
Form a team of two to four Notre Dame undergraduate students and develop a solution to a real-world marketing challenge involving Under Armour®. Your team will apply its creativity, analytical skills, and strategic thinking before presenting its recommendations to marketing faculty and industry professionals.
By participating, you will:
- Gain experience analyzing a real-world marketing challenge
- Develop and present a strategic marketing recommendation
- Receive valuable feedback from faculty and industry professionals
- Connect with fellow students, marketing faculty, and business leaders
Team Registration
- Registration Opens: July 26, 2026
- Registration Deadline: September 9, 2026
- Competition Date: Friday, September 18, 2026
Participation is limited to the first 16 eligible teams to register. Registration may therefore close before the deadline.
Competition Schedule
- July 26, 2026
Registration Opens - September 9, 2026
Registration Closes - September 14, 2026, 5:00 p.m.
Competition kickoff and case release. Teams will gather for the official kickoff and receive the case prompt and competition instructions. Additional information will be emailed to registered teams. - September 18, 2026, 11:00 a.m.
Presentation submission deadline - September 18, 2026, 12:00–6:00 p.m.
Case competition
A detailed presentation schedule will be provided to registered teams.
Case Competition Rules
Registration and Eligibility
- The competition is open to all undergraduate students at the University of Notre Dame.
- Participation is limited to the first 16 eligible teams to register.
- Each team must consist of two, three, or four students. Individual entries are not permitted.
- Team composition may not be changed after registration without prior approval.
- All teams must register by September 9, 2026, unless registration closes earlier because the maximum number of teams has been reached.
- Registered teams will receive the case materials and detailed instructions on September 14, 2026.
Questions about registration or team composition should be directed to Morgan Leach at mleach2@nd.edu.
Research, Resources, and Conduct
- Students are permitted to use any publicly available materials, data, or other resources.
- All copyright laws must be followed. Referenced materials must be appropriately disclosed per the University of Notre Dame’s Copyright Policies and Guidelines.
- The use of Artificial Intelligence is permitted, but must be appropriately disclosed per the University of Notre Dame’s AI Policies and Guidelines.
- Caring for the Notre Dame visual brand is a responsibility of the communicators at the University. OnMessage is a repository of the elements and how-to’s that help maintain a consistent, cohesive, and effective visual identity for the University of Notre Dame and its entities.
- Teams may not contact Under Armour or its employees directly regarding the competition.
- Corporate partnership copyright policies and guidelines must be followed. Guidelines and digital logos will be given at the time of the prompt.
- Students who have previously interned with Under Armour may offer office hours to provide general background about the company. They may not provide guidance, feedback, or assistance with a team’s analysis, recommendations, or presentation.
- All participants are expected to demonstrate academic integrity and professional conduct throughout the competition.
Presentation & Submission Requirements
- Presentations will be submitted no later than 11:00 AM Friday, September 18th, 2026.
- Late submissions will be disqualified.
- Presentation must not exceed thirteen (13) slides.
- The presentation file should be titled with your team name.
- Presentations may be submitted in PowerPoint, Google Slides, or PDF format.
- All team members must participate in either the presentation, the question-and-answer session, or both.
- Teams should dress in professional business attire.
- First-round presentations will take place on Friday, September 18th, 2026, between 12:00 – 2:00 PM. Selected finalists will advance to a final presentation before representatives of the sponsoring company.
Additional submission instructions and presentation details will be provided to registered teams.