Is it enough to want to do the right thing?

No. You have to demonstrate the courage to act with conviction, to learn how to analyze ethical dilemmas and develop the moral imagination to find positive alternatives.

What does it take to be authentic? To be true to your core values, especially in business, where some corporate cultures value quarterly earnings and shortcuts over long-term company growth and human concern for others?

Knowing does not always lead to doing.

  • Lead with integrity.
  • Make decisions based in what is ethically right.
  • Integrate our personal values into our daily actions.
  • Act with authenticity and transparency.
  • Demonstrate moral courage in the face of adversity.