Specialized Master's Programs

Course Descriptions

OPENING MODULE

Introduction to Business Analytics

  • Business and technology trends driving interest in analytics and big data
  • Understanding the role of analytics professionals in business organizations
  • Data, analytics, and business problem framing
MODULE 1

Data Management 

  • Relational database concepts, entity-relationship diagrams, metadata & business rules
  • Query formulation using structured query language (SQL)
  • Data cleaning and transformation skills using R

Data Visualization

  • Building core skills for visual analysis
  • Visualization techniques and tools
  • Promising trends in visualization

Statistics for Managerial Decision I

  • Probability distributions
  • Inference and estimation from samples
  • Correlation and regression
  • Categorical data analysis 
MODULE 2

Simulation and Optimization

  • Operational process improvement methods
  • DMAIC, Six Sigma and Lean Six Sigma
  • Mathematical optimization and process simulation
  • Discrete event simulation and system simulation

Predictive Analytics

  • Overview of big data challenges and the data mining process
  • Dimension reduction and principal component analysis
  • Association rules and cluster analysis
  • Evaluation, classification, and predictive performance

Statistics for Managerial Decision II

  • Advanced regression analysis and general linear models
  • Methods for categorical and limited dependent variables
  • Models for hierarchically structured and longitudinal data
  • Planning and designing studies and surveys
INTENSIVE MODULE

Integrated Analytics Practices

  • Analytics problem structuring and problem framing
  • Developing a statement of work and project plan
  • Integrating data management, analysis, and modeling skills
MODULE 3

Unstructured Data Analytics

  • Unsupervised machine learning
  • Neural nets and advanced machine learning algorithms
  • Emerging issues and methods

Ethics and Big Data Analytics

  • Elements of big data ethics: Identity, privacy, ownership and reputation
  • Overview of current practices, issues and concerns

Decision & Risk Analysis

  • Decision analysis models and the value of information
  • Using data to assess uncertainty
  • Monte Carlo simulation models
MODULE 4

Marketing and Customer Analytics

  • Estimating return on marketing investments
  • Pricing and new product introduction decisions
  • Customer Lifetime Value (CLV) analysis
  • Optimal level of advertising and advertising allocation analysis

Emerging Issues in Analytics and Big Data

  • Building organizational analytics maturity
  • Emerging technology trends and directions
  • Practical challenges in implementing analytics

Time Series Analysis

  • Time series data methods and issues
  • Other techniques and approaches
  • Evaluating and implementing forecasting models
CAPSTONE MODULE

Analytics Capstone Project

  • Intensive integrative analysis of problems and data provided by an industry partner
  • Effective communication of analytics results
  • Understanding analytics solution deployment and lifecycle issues

 

All course listings and descriptions are subject to change.

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