Consumer Behavior
Traditional TV ads are far less effective than believed, according to real-time viewership data
Research by Professor Shijie Lu demonstrates advertisers are overestimating their campaigns and wasting money on ineffective placements.
Analytics & Technology
Humanity in AI
Recent News
Undergrad
2026 Best and Brightest: Grace Zaucha
Experiential Learning
New Executive in Residence program bridges classroom and boardroom
Faculty in the Media
Leadership & Workplace Dynamics
How do you measure success?
Faculty in the Media
22 Investigates: Dollars and cents, what is the impact of data centers?
Faculty in the Media
ND study finds some subjects benefited from COVID-era online learning
FINDING THE FAIRNESS FORMULA
Mendoza researchers say that in business and in life, how well you fare has a lot to do with how well you’re fair.
GIVING IT AWAY
Consider Ken Milani’s 53-year tenure as an accounting professor one heck of a charitable contribution.
BREAKING DOWN THE WALL
Zhi Da’s research shows how fractional trading democratizes stock buying for retail investors.
PASTOR, DOMER, UGANDAN
My journey has taught me to create conditions where miracles can happen.
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