Elizabeth Moore


Associate Professor

Elizabeth  Moore

Contact Information

Areas of Expertise

Marketing and Society

Marketing to Children

Intergenerational Studies

Education

BA, Mount Holyoke College

MEd, University of Florida

Ph D, University of Florida

Publications

"All in the Family: Parental Roles in the Epidemic of Childhood Obesity", (with William Wilkie, Debra Desrochers), Journal of Consumer Research, 43, 2017.

"The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process", (with Lauren Block, Punam Keller, Sara Williamson, Mia Birau, Amir Grinstein, Kelly Haws, Monica LaBarge, Cait Lamberton, Emily Moscato, Rebecca Reczek, Andrea Tangari, Beth Vallen), Journal of Public Policy & Marketing, 35, 2016.

"Body Mass Index at Age 3: Cascading Effects of Prenatal Maternal Depression and Mother-Infant Dynamics", (with Julia Braungart-Rieker, Jennifer Lefever, Elizabeth Planap), Journal of Pediatrics, 177, 2016.

"Psychosocial Pathways to Childhood Obesity: A Pilot Study Involving a High Risk Preschool Sample", (with Julia Braungart-Rieker, Elizabeth Planap, Jennifer Lefever), Eating Behaviors, 15, 2014.

"Expanding Our Understanding of Marketing in Society", (with William Wilkie), Journal of the Academy of Marketing Science, 40, 2012.

"Advancing the Study of Marketing’s Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure", (with William Wilkie), Journal of Public Policy & Marketing, 30, 2011.

"Introduction to the History and Evolution of the Journal of Public Policy & Marketing: The Editors' Speak", (with William Wilkie), Journal of Public Policy & Marketing, 30, 2011.

"Navigating the Central Tensions in Research on Consumers Who Are at Risk: Challenges and Opportunities", (with Cornelia Pechmann, Alan Andreasen, Paul Connell, Dan Freeman, Meryl Gardner, Deborah Heisley, R Lefebvre, Dante Pirouz, Robin Soster), Journal of Public Policy & Marketing, 30, 2011.

"Contributions, Controversies, and Continuing Challenges in the Worlds of Consumer Protection and Competition, Marketing & Public Policy Conference Proceedings", (with William Wilkie, Janis Pappalardo), American Marketing Association, 19, 2009.

"Perspectives on Food Marketing and Childhood Obesity: Introduction to the Special Section", Journal of Public Policy & Marketing, 26, 2007.

"The Online Marketing of Food to Children: Is it Just Fun and Games?", (with Victoria Rideout), Journal of Public Policy & Marketing, 26, 2007.

"What Does the Definition of Marketing Tell Us About Ourselves?", (with William Wilkie), Journal of Public Policy & Marketing, 26, 2007.

"It's Child Play: 'Advergaming' and the Online Marketing of Food to Children", Kaiser Family Foundation Report, 2006.

"Macromarketing as a Pillar of Marketing Thought", (with William Wilkie), Journal of Macromarketing (25th Silver Anniversary Special Issue), 26, 2006.

"Children and the Changing World of Advertising", Journal of Business Ethics, 52, 2004.

"Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development", (with William Wilkie), Journal of Public Policy & Marketing, 22, 2003.

"Observations on the Social Value of Pharmaceutical Marketing", (with William Wilkie), Journal of Pharmaceutical Marketing and Management, 15, 2002.

"Passing the Torch: Intergenerational Influences as a Source of Brand Equity", (with William Wilkie, Richard Lutz), Journal of Marketing, 66, 2002.

"Children, Advertising, and Product Experiences: A Multi-Method Inquiry", (with Richard Lutz), Journal of Consumer Research, 27, 2000.

"The Measurement of Intergenerational Communications and Influence on Consumption: Scale Development, Validation and Cross-Cultural Comparison", (with Madhubalan Viswanathan, Terry Childers), Journal of the Academy of Marketing Science, 28, 2000.

"Marketing's Contributions to Society", Journal of Marketing, 63, 1999.

Books

"A Larger View of Marketing: Marketing’s Contributions to Society", (with William Wilkie), Marketing and the Common Good, Routledge, 2013

"Should Marketers Be Persuading Our Children? A Controversial Question", Marketing and the Common Good, Routledge, 2013

"Self-Regulation as a Tool for Promoting Healthier Children's Diets: Can CARU and the CFBAI Do More?", (with Julie Aoki), Advances in Communication Research to Reduce Childhood Obesity, Springer, 2012

"Childhood Socialization and Intergenerational Influences", John Wiley & Sons, 2011

"The Epidemic of Childhood Obesity and the Transformative Role for Consumer Researchers", (with Sonya Grier), Routledge/Taylor & Francis, 2011

"Advertising's Performance in a Market System", (with William Wilkie), The Handbook of Advertising / Sage, 2007

"Food Marketing Goes Online: A Content Analysis of Websites for Children", Obesity in America: Development and Prevention / Praeger, 2007

"Examining Marketing Scholarship and the New Dominant Logic", (with William Wilkie), Toward a Service-Dominated Logic of Marketing: Dialog, Debate and Directions / M.E. Sharpe, 2006

"We Are Who We Were: Intergenerational Influences in Consumer Behavior", (with William Wilkie), Inside Consumption: Frontiers of Research on Consumer Motives, Goals and Desires / Routledge, 2005

"Marketing's Relationship to Society", (with William Wilkie), The Handbook of Marketing / Sage, 2002

Presentations

Joint Session: Marketing and Public Policy and Macromarketing Conferences, "Understanding the Complex Terrain of Obesity Research" (June 2007).

Annual International Communication Association Conference, "Ready, Set Play! A Content Analysis of Online Food Marketing to Children" (May 2007).

Marketing Healthy Foods to Children, "Marketing Food to Children Online: The Promise and the Perils" (May 2007).

Research Release, "Advergaming and the Online Marketing of Food to Children" (July 2006).

Anuual Conference of the Association for Consumer Research, "Consumer Research Inputs to Public Policy: The Case of Children's Obesity" (October 2005).

Federal Trade Commission - Marketing, Self-Regulation and Obesity, "Some Observations on Marketing to Children in the Online Environment" (July 2005).

Annual Marketing & Public Policy Conference, "The American Marketing Association's New Definition of Marketing: Perspectives on its Implications for Scholarship and the Role and Responsibility of Marketing in Society" (May 2005).

Doctoral Consortium, Marketing & Public Policy, "Children, Obesity and the Selling of Food: Research Needs and Challenges" (May 2005).

Winter Educators' Conference, "The American Marketing Association's New Definition of Marketing: Perspectives on its Implications for Scholarship and the Role and Responsibility of Marketing in Society" (February 2005).

Marketing Strategies that Foster Healthy Food Choices in Children, "An Overview of Academic Market Research on Children's Issues" (January 2005).