Rob Easley

John W. Berry Sr. Associate Professor of Business, and Chair of the Information Technology, Analytics, and Operations Department

Rob  Easley

Contact Information


Robert F. Easley is a Professor of Information Technology, Analytics, and Operations in the Mendoza College of Business, University of Notre Dame. He holds a Ph.D. in Decision and Information Systems from Indiana University, Bloomington, and an M.B.A. from Pennsylvania State University. His current research focuses on economic modeling of Internet auctions, network neutrality and ecommerce.

Areas of Expertise

Electronic Auctions

Collaborative Software


Ph D, Indiana University

MBA, The Pennsylvania State University

BA, University of Illinois


"A Mobile Platform's In-App Advertising Contract Under Agency Pricing for App Sales", (with Lin Hao, Hong Guo), Production and Operations Management, 26, 2017.

"Network Neutrality versus Paid Prioritization: Analyzing the Impact on Content Innovation", (with Hong Guo), Production and Operations Management, 25, 2016.

"Bidding Patterns, Experience, and Avoiding the Winner's Curse in Online Auctions", (with Charles Wood, Sharad Barkataki), JMIS, 27, 2011.

"Market-Model Based Channel Selection in B2B E-Commerce: Exploring a buyer’s adoption decisions", (with Hsin-Lu Chang, Michael Shaw), Journal of Organizational Computing and Electronic Commerce, 19, 2009.

"How Does Personality Matter? Relating the Five Factor Model to Technology Acceptance and Use", (with Sarv Devaraj, J. Crant), Information Systems Research, 19, 2008.

"A Preference Scoring Technique for Personalized Advertisements on Internet Storefront", (with J. Kim, K. Lee, M. Shaw, H.-L. Chang, M. Nelson), Mathematical and Computer Modelling, 44, 2006.

"Market Segmentation within Consolidated E-Markets: A Generalized Combinatorial Auction Approach", (with Joni Jones, Gary Koehler), Journal of Management Information Systems, 23, 2006.

"Ethical Issues in the Music Industry Response to Innovation and Piracy", Journal of Business Ethics, 62, 2005.

"Jump-Bidding Strategies in Internet Auctions", (with Rafael Tenorio), Management Science, 50, 2004.

"The MP3 Open Standard and the Music Industry's Technological Response to Internet Piracy", (with John Michel, Sarv Devaraj), Communications of the ACM, 46, 2003.

"A Comparative Study of Exchange and Aggregation Models in the B2B E-Marketplace", (with H.-L. Chang, Michael Shaw), Information Systems and E-Business Management, 1, 2003.

"Relating Collaborative Technology Use to Teamwork Quality and Performance: An Empirical Analysis", (with Sarv Devaraj, J. Crant), Journal of Management Information Systems, 19, 2003.

"Capturing Group Preferences in a Multicriteria Decision", (with J. Valacich, M. Venkataramanan), European Journal of Operational Research, 125, 2000.

"Crossing Properties of Multiterminal Cuts", (with David Hartvigsen), Networks, 34, 1999.

"Concentration Without Differentiation: A New Look at the Determinants of Audit Market Concentration", (with R. Doogar), Journal of Accounting and Economics, 25, 1998.

"International Differences in Product Perception: A Product Map Analysis", (with D. MacKay), International Marketing Review, 13, 1996.

"A Single Ideal Point Model for Market Structure Analysis", (with D. MacKay, J. Zinnes), Journal of Marketing Research, 32, 1995.

"Supporting Complex Group Decisions: A Probabilistic Multidimensional Scaling Approach", (with D. MacKay), Mathematical and Computer Modelling, 21, 1995.