Top Trends in Marketing and Selling to Women

-

Location: Mendoza College of Business, Room 161

Bridget Brennan
CEO, Female Factor and Author, Why She Buys

As society shifts, so does the practice of marketing and selling to women. Attendees will gain a broader perspective on how insights related to women’s consumer behavior can inform smarter decision-making for companies.  

Refreshments Provided

Sponsored by GeNDer Studies Program
Co-Sponsored by Boehnen Fund for Excellence, Eugene B. Clark Distinguished Lecture Series, Mendoza College of Business