Frank Germann
Biography
Dr. Frank Germann is the Chair of the Marketing Department and Viola D. Hank Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. Before entering academia, he held leadership roles in multinational corporations, including serving as European Quality Manager at Hewlett-Packard (Spain) and Regional Sales Manager at Johnson & Johnson (Switzerland). Frank has also brought his expertise to global organizations as an Academic Advisor to McKinsey & Co.’s Datamatics team and an external researcher for the World Bank.
Frank has lived and worked in Germany, France, Spain, Switzerland, and the United States, providing him with a rich, international perspective. He has also taught globally, serving as a Visiting Professor at HEC Paris, one of Europe’s top business schools.
His research, focused on marketing strategy and its impact on firm performance, has been published in leading marketing journals and recognized with numerous prestigious awards. Frank combines a diverse international career with a passion for teaching, offering a unique perspective to Global EMBA students.
COURSES:
Introduction to Marketing
Publications, Commentaries & Research
Dr. Frank Germann and his colleagues investigate whether gender matching in mentorship can address the performance gap for female entrepreneurs in developing economies.
Dr. Germann examines the declining power of marketing departments and identifies board interlocks as a critical but overlooked factor influencing it. Using the 3R framework (reach–richness–receptivity), the study shows that board interlock effects are amplified by a firm’s network reach, information richness, and executive receptivity.
Hosted by Marketing for a Better World, in conjunction with the Wheeler Institute, featured three articles from the Special Issue addressing Economic & Social Empowerment. Dr. Frank Germann discussed his inspiration for his research, the implications of findings for practice, and ideas for future research.
Dr. Frank Germann appears as a guest on NPR’s Hidden Brain to discuss the placebo effect on consumers.
