Marketing Seminar: Stephen Anderson, Mays Business School

Stephen Anderson, Mays Business School at Texas A&M University

Stephen J. Anderson, Dr. Leonard Berry Chair in Services Marketing Professor and Academic Director of Creative Destruction Lab-Texas at the Mays Business School at Texas A&M University, will deliver a talk on his research.

Professor Anderson is an empirical researcher who studies management and policy questions at the intersection of entrepreneurship and technology-driven growth in developing economies. As a boundary spanner between the quantitative and behavioural fields of marketing, his research focuses on spurring more equitable advancement for the small firms that epitomize these markets. Steve uses multi-year field experiments, along with lab-in-the-field studies, to examine the main effects and mechanisms of marketing-based interventions (e.g., analytics technology, digitization practices, AI tools, e-payment solutions) on the behaviours, mindsets and performance of entrepreneurs and their customers.

Working alongside collaborators, Steve has been fortunate to secure over $30 million in funding for carrying out the interventions and data collection activities related to his field studies. In his first research program on promoting inclusive growth, one theme centers around building Marketing Capabilities in small firms and early-stage ventures, while the other focuses on Product Development. Steve’s second research program builds on this work by examining the role of technology and innovation in stimulating more sustainable growth – mainly through Ed-Fintech solutions that can be cost-effectively scaled, as well as Green Entrepreneurship projects that aim to drive both economic and environmental outcomes in business.

With more than twenty randomized controlled trials (RCTs) launched throughout Sub-Saharan Africa, Latin America and Asia, Steve has been a pioneer in bringing development economics research to the field of marketing over the past decade. These studies have been published in top journals across both disciplines, including Marketing Science, the Journal of Marketing Research, Management Science and the Journal of Marketing, as well as the Journal of Political Economy and the Journal of Development Economics. The impact of this work has also been recognized with the MSI/AMA Paul Root Award, the INFORMS Frank Bass Outstanding Dissertation Award, the Hunt-Maynard Award (finalist), the AMA Robert Lavidge Global Marketing Research Award, and the INFORMS Gary Lilien Practice Prize Award.

Learn more about Stephen Anderson here.

Talk sponsored by the Mendoza College of Business Marketing Department as part of the Eugene B. Clark Research Seminar Series. Free and open to the Mendoza and campus community. For additional information, please contact Morgan Leach at mleach2@nd.edu.