Dean’s Speaker Series: The Moral and Economic Advantages of Customer Capitalism

The Moral and Economic Advantages of Customer Capitalism is presented by Fred Reichheld, as part of Mendoza’s Dean’s Speaker Series. Named by The Economist as the “high priest” of loyalty, Fred Reichheld is the creator of the Net Promoter System℠ (NPS®) and one of the world’s leading experts on customer and employee loyalty. The best-selling author of five books on loyalty, he is a fellow at Bain & Company and founder of Bain’s Loyalty practice, which helps companies achieve results through customer and employee loyalty.

His latest book, coauthored with Bain’s Darci Darnell and Maureen Burns, is Winning on Purpose (Harvard Business Press, 2021). In the book, Fred reveals how NPS practitioners, including Apple Retail, Philips, Charles Schwab, Allianz, American Express and Intuit, have utilized this system to generate extraordinary results. They also explain how NPS helps companies become truly customer-centric, unleashing profitable growth by systematically converting more customers into promoters and fewer into detractors.

The Dean’s Speaker Series is a leadership-focused series featuring respected senior executives from top global companies across diverse industries. Through engaging discussions, the leaders share their unique insights on careers, global trends, effective leadership and emerging issues affecting business and society. The series is sponsored by the Burns Family endowment.

Open to all students and the Notre Dame Community. No registration required.