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Mendoza School of Business

Digital Marketing Certificate

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Learn to leverage digital marketing to create and capture interest among your prospective customers

Request Executive Education Information






Dive in to the art and science of digital marketing

This certificate packs an incredible amount of learning into a short time frame. You’ll leave the program not only with a framework for deploying an integrated digital marketing strategy, but also with a concrete measurement system to track your results and adjust in real time.


Duration:
Two days



Format:
On campus, short course



Location:
Notre Dame


Highlights: Your Participant Experience

The modern marketplace is digital, data-driven, and evolving rapidly—fundamentally changing the way businesses establish and deepen customer relationships. This 2-day program from Notre Dame’s Stayer Center for Executive Education gives you the tools and knowledge you need to adapt to this shifting landscape and build a successful brand.

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Designed for you.

Interact with other communications and marketing professionals who are also seeking to grow in their knowledge of digital marketing.

students in chairs in class

We’re serious about digital marketing.

Stay challenged and focused with our world-class instructional team, whose depth of experience and understanding of digital marketing and leadership of overall marketing efforts is second to none.

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Lead the digital marketing transition at your workplace immediately.

Easily transition your new digital marketing skills in to your role in your organization.

Elevate Your Career

This program is more than just an opportunity to earn a certificate from the University of Notre Dame. Participation in this digital marketing immersion is designed to equip you with additional tools for your tool kit to carry in to your future as you help your organization navigate the quickly-changing waters of digital transformation.

Think strategically and harness the power of new and innovative digital technology.

Develop a wider network of other digital marketers in business.

What You’ll Learn

 Develop a framework for deploying a digital marketing strategy …

  • Explore the digital marketing frameworks that will help you better engage customers and prospects at every point along the buyer’s journey
  • Learn the digital marketing practices that build social media eminence and successfully promote brands, products, and services
  • Learn how to deploy an integrated digital-first marketing strategy and measure its results

Registration

Enrollment in Digital Marketing Certificate is open to all interested candidates, though we recommend registrants to have a basic understanding of social media and the potential of digital marketing strategy for your brand. It’s best to secure your seat in the program at least three weeks prior to the start (Early Bird Registration runs through July 24, 2020).

Program Dates

Digital Marketing Certificate – Sept. 2-3, 2020 (8:30 am – 5 pm each day; scheduled to take place on campus)

 

Enroll now.

Participation Fee

Cost for this program includes instruction, educational materials and supplies, and lunch on both days.

  • For-profit organization: $1995
  • Nonprofit organization: $1595
  • Additional attendees from the same organization, attendees from past sponsoring organizations, and members of the South Bend Regional Chamber of Commerce: $1795
  • Early Bird Registration: $1555

Please note that lodging is not included. The full fee is due prior to the start of the program. Cancellations must be submitted three weeks prior to the start of the program or you will be subject to the full fee.

Read More

Upon the successful completion of this program, you will receive a document certifying that you completed the program. The document will not qualify as an academic credential, and you will not earn any academic credit from the University. Though you will be enrolled in the Executive Education Certificate Program, you will not be considered a student at the University, and completion of the program will not make you eligible for alumni status from the University of Notre Dame.

“To gain a competitive advantage in this growing market, you need to think strategically and harness the power of digital technology to create value for your customers and your business. Timothy Bohling, Program Instructor, and Chief Marketing and Graduate Enrollment Officer, Teaching Professor - Marketing; Mendoza College of Business