Ethical Sales Professional
A 1-Day Executive Education Session at Notre Dame
Elevate your sales outcomes with a research-driven, hands-on program led by Mendoza faculty. Built for sales and business leaders, this workshop integrates ethical leadership, a live negotiation simulation, buyer psychology, and practical B2B AI. You’ll leave with ready-to-use tools, and real-world applications you can put to work immediately across prospecting, lead qualification, account management, and everyday selling.
Participants will walk away with a working knowledge of:
- Practical frameworks for leading ethically in sales
- Proven negotiation strategies through a live simulation—plus how to avoid common pitfalls and obstacles
- Behavioral insights into how buyers decide, and how to design conversations, offers, and presentations that anticipate real decision shortcuts
- The essentials of AI in B2B sales: prospecting, lead qualification, account management, and responsible integration into your sales process
- Actionable techniques and guided activities to apply these skills on the job
Workshop Details
- Date: Friday, October 17, 2025
- Time: 8:00 a.m. – 5:30 p.m. | Registration and light breakfast begin at 7:30 a.m.
- Location: Stayer Center for Executive Education, University of Notre Dame
- Cost: $1,000 per participant
- Supplies: Participants should bring a laptop to participate in the workshop sessions.
- View Full Agenda (PDF)
Following the session, please join us for a Mendoza Rally to network with the Irish community while enjoying light fare and an open bar.
Please note: This event takes place on a game day weekend. Plan ahead for heavier traffic and limited lodging availability.
Meet the Faculty
Chris Adkins
Academic Director of Leadership Development
Session: Ethical Leadership for the Sales Professional
Chris Adkins is the Academic Director of the Mendoza College’s Leadership Development and an Associate Teaching Professor of Management & Organization. His research and teaching explore how the fields of neuroscience, psychology, philosophy, and behavioral economics provide best practices for values-based leadership.
Ann Tenbrunsel
David E. Gallo Professor of Business Ethics
Session: Negotiation
Ann Tenbrunsel is the David E. Gallo Professor of Business Ethics. Her research interests focus on the psychology of negotiations and ethical decision making, examining why individuals reach suboptimal negotiation outcomes and decisions. Ann has authored or coauthored six books and many articles on these subjects. She has taught negotiations at the undergraduate and graduate levels and has served as a negotiation trainer/consultant to a variety of companies.
Joseph Redden
Aloysius and Eleanor Nathe Collegiate Professor of Marketing
Session: Inside the Buyer’s Mind
Joe Redden is the Aloysius and Eleanor Nathe Collegiate Professor of Marketing. He is a prolific researcher and expert on consumer behavior, winning multiple awards for his teaching and research. Prior to his academic career, he was the Director of Product Management Avenue A and a founding member of aQuantive’s Atlas division (acquired by Microsoft for $6 billion in 2007). He was a senior management consultant for firms such as BMW, Sara Lee, Westinghouse, and Bombardier, and continues to consult with a variety of companies.
Andre Martin
Assistant Professor, Marketing
Session: AI and Business Development
Andre Martin is an assistant professor of marketing and an experienced sales professional who teaches a highly regarded sales course in the Notre Dame MBA program. His research focuses on firm decision-making, with a particular emphasis on how next-generation artificial intelligence (AI) technologies are transforming sales and marketing.