MSDM Curriculum
An innovative curriculum designed to evolve with the dynamic needs of the digital marketing industry.
You will experience four seven-week modules, each building on the last as you explore marketing fundamentals, digital frameworks, marketing analytics and optimization, and digital careers. This structured approach ensures a thorough understanding of each aspect of digital marketing. Through hands-on projects, case studies, and collaborative assignments, you’ll gain practical knowledge to apply in real-world scenarios. By the end of the program, you will be well-equipped with the skills and insights needed to excel in the dynamic field of digital marketing.
Fall – Modules 1 & 2 Courses
Examines the creation and implementation of brand strategies in the digital space to build and sustain brand equity and consumer engagement.
Focuses on leveraging digital channels for advertising, including programmatic buying, ad optimization, and media planning to maximize campaign performance.
Teaches analytical techniques to measure, analyze, and improve the effectiveness of digital marketing activities and investments.
Explores strategic approaches to managing digital marketing efforts across various platforms to drive organizational goals effectively.
Addresses the legal frameworks and ethical considerations essential for responsible marketing in the digital landscape.
Spring – Module 3 Courses
Teaches best practices for designing and executing email marketing campaigns that engage subscribers and drive conversions.
Covers strategies and tactics for engaging customers through mobile devices and apps, including app store optimization and mobile advertising.
Focuses on optimizing websites for search engines and effectively utilizing search engine marketing to increase visibility and drive traffic.
Explores the dynamics of social media marketing and the strategic use of influencers to amplify brand messages and engage audiences through online video and brand sponsorships.
Spring – Module 4 Courses
Examines the use of artificial intelligence and automation to enhance marketing efficiency, personalization, and decision-making.
Offers practical hands-on experience in planning, executing, and evaluating a comprehensive digital marketing campaign in a real-world context.
Teaches how to translate complex data insights into compelling narratives that inform decision-making and drive strategic actions.
Explores methods for assessing the value of digital customers and strategies for managing relationships and enhancing customer lifetime value.