Vamsi Kanuri
Biography
Vamsi Kanuri is the Viola D. Hank Associate Professor of Marketing and teaches Applied Consumer Science in the Global Executive MBA Program. With over 15 years of consulting experience, he has advised firms across industries such as oil and gas, media, information technology, subscription services, and fast food. His expertise lies in helping firms craft MarTech and Digital Marketing strategies in areas such as digital transformation, subscription models, social media, AI deployment, multi-channel resource allocation, digital pricing, ad targeting and retargeting, and customer onboarding.
Professor Kanuri’s multi-disciplinary research, often informed by his consulting work, is published in leading academic journals in marketing, information systems, operations, and management. His work has also appeared in prominent practitioner outlets such as Harvard Business Review, NPR, Financial Times, Wall Street Journal, USA Today, Fortune Magazine and more. Several of his paper have earned prestigious recognition from the American Marketing Association, Academy of Marketing Science, INFORMS, and Decision Sciences for their practical impact.
He currently serves as an Associate Editor for the Journal of Marketing and Journal of Interactive Marketing, as well as an Area Editor for the Journal of the Academy of Marketing Science. Additionally, he is on the editorial boards of leading journals including the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, and Production and Operations Management.
Professor Kanuri has been recognized for his outstanding teaching with the James Dincolo Outstanding Undergraduate Marketing Professor Award and named to Poets & Quants’ 40 Under 40 Best MBA Professors list.
COURSES:
Applied Consumer Science (MBAE 70580)
Publications, Commentaries & Research
Vamsi Kanuri explores how CEO tenure strengthens employee relationships linearly but shows an inverted U-shaped effect on customer relationships, with industry uncertainty amplifying these dynamics
Drawing on research about circadian rhythms and information processing, this study, developed by Professor Kanuri and his colleagues, develops a framework to guide optimal scheduling strategies for enhanced audience engagement and revenue generation.
Vamsi Kanuri’s research examines the alignment between stakeholder and investor reactions to corporate social events (CSEs), both positive (e.g., enhanced employee benefits) and negative (e.g., safety concerns).
Vamsi Kanuri explores how image characteristics, particularly color complexity, influence user engagement with social media content.
Vamsi Kanuri and his colleagues examine how business-to-business (B2B) sellers address the cold-start problem when transitioning to hybrid sales structures by augmenting in-person sales with online channels. Specifically, they investigate the role of online sales pushes, where salespeople encourage customers to adopt online channels for certain tasks.
