Mendoza School of Business

Joel Urbany

  372 Mendoza College of Business
  • Biography
  • Background
  • Publications
  • Books
  • Presentations
  • Awards
  • Grants

Joe Urbany (Ph.D., The Ohio State University) is a professor of marketing in the Mendoza College of Business. Professor Urbany's research focuses on managerial decision-making and strategy, and buyer behavior. His work has appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Harvard Business Review, the MIT Sloan Management Review, and several other leading journals, and has been cited in several media outlets, including U.S. News and World Report, USA Today, MSNBC, the Wall Street Journal, UPI, and in other international media.

Urbany’s work has received several distinctions, including a #6 ranking in a 2012 analysis of 2,331authors contributing to research in pricing in marketing journals over a 30 year period. He has won teaching awards at Ohio State University and the University of South Carolina and has previously received a "Most Popular Professor" rating in the Business Week Assignments of the Notre Dame MBA programs.

Joe is also co-founder -- along with Notre Dame alumnus Gary Gigot -- of Vennli, Inc., creating the founding IP for a SaaS software platform for that drives the delivery of customer choice analytics.

Professor Urbany is a co-founder of the School, Inc. initiative at Notre Dame and a fellow for the Institute for Educational Initiatives at Notre Dame.

BS, Ohio State University
MS, Ohio State University
Ph D, Ohio State University

Areas of Expertise
Information search and decision-making
Managerial decision-making
Competitive strategy

Editorial Boards
Journal Editor
Marketing Letters
January 1, 2006 - 2011

"Competition and the Regulation of Fictitious Pricing", (With Richard Staelin, Donald Ngwe), Journal of Marketing - Accepted (awaiting publication)

"The 3-Circle Growth Project", (With Marian Moore), Darden Business Publishing: University of Virginia , 2011 - Accepted (awaiting publication)

"Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research", (With Joachim Vosgerau, Robert Meyer, Vishal Singh, Tony Cui, Michael Norton, Brian Ratchford, Alessandro Acquisti, David Bell, Barbara Kahn), Marketing Letters, 21, 2010 - Accepted (awaiting publication)

"Choice Under Restrictions", (With Simona Botti, Susan Broniarczyk, Gerald Haubl, Yanliu Huang, Ron Hill, Barbara Kahn, Praveen Koppalle, Donald Lehmann), Marketing Letters, 19, 2008

"Confirmation and the Effects of Valenced Political Advertising: A Field Study", (With Joan Phillips, Thomas Reynolds), Journal of Consumer Research, 34, 2008

"Framing Effects in Mixed Price Bundling", (With Timothy Gilbride, Joseph Guiltinan), Marketing Letters, 19, 2008

"How to Make Values Count in Everyday Decisions", (With Thomas Reynolds, Joan Phillips), Sloan Management Review, 49, 2008

"Strategic Perspective in Three Circles", (With James Davis), Harvard Business Review, 2007

"Reasoning About Competitive Reactions: Evidence from Executives", (With David Montgomery, Marian Marian), Marketing Science, 24, 2005

"The Persistence of False Promotion: Theory and Empirical Evidence (finished in 2021, still awaiting the book)", (With Yiting Deng , Richard Staelin), Gersen, Jacob and Joel Steckel (2023), Legal Applications of Marketing Theory, (Cambridge, UK: Cambridge University Press)., 2023 - Accepted (awaiting publication)

"The Case for Clarity", 2013 - Accepted (awaiting publication)

"Further Decomposition of Perceived Value", Sage Publications, 2010 - Accepted (awaiting publication)

"Customers' Choices Drive Growth", USTA-Pacific Northwest Board Meeting , 2014

"Building Growth by Closing Empathy Gaps", INSEAD Customer Strategies for Sustained Growth, 2013

"Uncertainty, Clarity, and Pricing Research", 14th Annual Fordham Pricing Conference, @ Wayne State University, 2012

"Competitive Strategy in 3 Circles", INSEAD Customer Strategies for Sustained Growth, 2011

"Competitive Strategy and Growth in 7 Minutes", AMA Winter Educators Conference , 2011

"Digging into Value: Planning for Growth in Tough Times", Toro Distribution Meeting, 2011

"Grow by Focusing on What Matters: Competitive Strategy in 3 Circles"

"Exploring managerial judgment of customer value", University of Technology, Sydney , 2010

"Grow by Focusing on What Matters: Competitive Strategy in 3 Circles", Notre Dame Business Alumni Professional Development, 2010

"Grow by Focusing on What Matters: Competitive Strategy in 3 Circles", Notre Dame Business Alumni Professional Development, 2010

"Cost /Benefit Considerations in Reducing Consumer Uncertainty", Marketing Science, 2009

"Grow by Focusing on What Matters: Competitive Strategy in 3 Circles"

"Grow by Focusing on What Matters: Competitive Strategy in 3 Circles"

"Grow by Focusing on What Matters: Competitive Strategy in 3 Circles", Notre Dame Business Alumni Professional Development, 2009

"Managerial Judgment of Customer Value", Erin Andersen Memorial Conference , 2008

"Managerial Judgment of Customer Value", Marketing Science, 2008

"Value and Values in Family School Choice", Archdiocese of Chicago Catholic Schools , 2008

"Confirmation and the Effects of Negative and Positive Political Advertising: Does Confirmation Trump Valence?", Association for Consumer Research, 2007

"Connecting Firm Capabilities and Customer Value", Marketing Science Conference, 2007

"Restrictions: Accepting, Bending and Breaking", Wharton Invitational Choice Conference , 2007

"Clarity and Customer Value", University of South Carolina, 2007

"The Impact of Political Advertising on Young Voters in the 2004 Presidential Campaign (Phillips, Reynolds, Urbany)", AMA Public Policy Conference, 2005

"Transparency and Customer Value", Marketing Science Institute Board of Trustees Meeting, 2005

"IBM Watson Ecosystem partner", IBM , 2015

"American Business Awards - Silver for Startup of the Year – Business Services and the Bronze for Startup of the Year – Business Products", Annual American Business Awards - Stevie Awards, 2015

"Mira Award IT to Support Go-to-Market", Techpoint , 2015

"1st Source Commercialization Award", 1st Source Bank, University of Notre Dame, 2015

"Fellow, Institute for Educational Initiatives, University of Notre Dame", 2005

"Best Paper Award, Policy Sub-Track, American Marketing Association Winter Meetings", 1998

"Business Week Most Popular Professor Rating (1 of 5 Faculty), MBA Program, University of Notre Dame", 1998

"Nominee, Best Paper Award, Journal of Consumer Research, Volume 21", 1997

"Best Paper Award (Runner Up), Journal of Retailing, Volume 70", 1995

"Outstanding Second Year Professor, MBA Program, University of South Carolina", 1993

"Alfred G. Smith Award for Teaching Excellence, College of Business Administration, University of South Carolina", 1988

La Familia Extendida , $6,140