Joe Cherian is a teaching professor of marketing at the University of Notre Dame, and chair of the undergraduate curriculum committee in the department. He received his PhD from University of Texas at Austin in 1986, after receiving a masters in engineering management and one in mechanical engineering from the Missouri University of Science and Technology (then called University of Missouri – Rolla). Since then he worked at University of Illinois at Chicago for twenty-six years, retiring as an associate professor of marketing; he then worked at Saint Xavier University for four years, ending as professor of marketing, chair of the department and president-elect of the university senate. During these years he has won several teaching awards, college-wide and university-wide. He also taught in the executive education and certificate programs at leading universities in Chicago, and for a non-profit educator of small business founders and managers, where he designed and delivered training programs in open-enrollment and custom, on-site formats.