Mendoza School of Business


Mitchell Olsen

Assistant Professor
Marketing
 574-631-1734
  373 Mendoza College of Business
  • Biography
  • Background

Dr. Olsen’s research interests are in marketing strategy, with a specific focus on substantive issues that occur at the intersection of any, and all, of the following sub-areas: (1) Brands, (2) Innovation, and (3) ‘Green’ (i.e., environmentally sustainable) marketing strategies. Across these areas, his research program primarily focuses on how managers’ new product-related actions impact the brand, itself. For instance, an article he published in the Journal of Marketing demonstrates how “green” new product introductions impact consumers’ attitude toward the brand.

Dr. Olsen was an honorable mention for the Mathew Joseph Emerging Scholar Award and he was recognized by the Kelley School of Business when he received its Outstanding Doctoral Student Award and its Marketing Research Excellence Award. He earned his B.S., M.S., and Ph.D. from Indiana University.

Prior to entering academia, he worked in Customer Business Development at Procter & Gamble.

Education
Ph D, Indiana University
MS, Indiana University
BS, Indiana University

Areas of Expertise
Brands
Innovation and New Product Development
“Green” Marketing Strategies