Vamsi Kanuri is an Assistant Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. His research evaluates the performance and consumer welfare implications of marketing strategies within the domains of social media, omnichannel and services marketing.
Prof. Kanuri’s research has appeared in leading marketing and management journals including the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal and Harvard Business Review, among other journals, books, and popular press outlets. His research has been recognized with prestigious academic awards from the AMA, AMS, INFORMS, and Decision Sciences organizations for its impact on marketing practice.
Prof. Kanuri's research has been featured in several popular press outlets including the Financial Times, USA Today, Wall Street Journal, Fortune Magazine, Media Post, Subscription Insider, Fox Business, Inc.com, ScienceDaily, Association for Computing Machinery, and Nieman Journalism Lab. He frequently consults with companies on a variety of marketing problems and builds models that aid in managerial decision making.
Prof. Kanuri currently teaches Marketing Decision Models to the undergraduates and Marketing Analytics to the MBAs. He has received the James Dincolo outstanding undergraduate marketing professor and Poets and Quants' 40 under 40 best MBA professor awards for his teaching.