Mendoza School of Business


Vamsi Kanuri

Assistant Professor
Marketing
 574-631-2399
  370 Mendoza College of Business
  • Biography
  • Background
  • Publications

Vamsi Kanuri is an Assistant Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. His research evaluates the performance and consumer welfare implications of marketing strategies within the domains of social media, services and multichannel marketing using econometric, optimization and machine learning techniques.

Prof. Kanuri’s research has appeared in leading marketing and management journals including the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal and Harvard Business Review, among other journals, books, and popular press outlets. His research has been recognized with prestigious academic awards from the AMA, AMS, INFORMS, and Decision Sciences organizations for its impact on marketing practice. His research has been featured in several popular press outlets including the NPR, Financial Times, Wall Street Journal, USA Today, Fortune Magazine, Media Post, Subscription Insider, Fox Business, Inc.com, ScienceDaily, Association for Computing Machinery, and Nieman Journalism Lab. He frequently consults with companies on a variety of marketing problems and builds statistical models that aid in managerial decision making.

Prof. Kanuri currently teaches Marketing Decision Models to the undergraduates and Marketing Analytics to the MBAs. He has received the James Dincolo outstanding undergraduate marketing professor and Poets and Quants' 40 under 40 best MBA professor awards in recognition for his teaching.

Education
Ph D, University of Missouri (2015)
MBA, University of Missouri

Areas of Expertise
• Digital Marketing
• Services Marketing
• Multichannel Marketing
• Consumer Welfare Issues

"When Consumption Regulations Backfire: The Role of Political Ideology", (With I. Caglar, M. Murdock), Journal of Marketing Research, 57, 2020

"The Unintended Consequence of Price-based Service Recovery Incentives", (With M. Andrews), Journal of Marketing, 83, 2019

"Scheduling Content on Social Media: Theory, Evidence and Application", (With Y. Chen, S. Sridhar), Journal of Marketing, 82, 2018

"A Study Shows the Best Times of Day to Post to Social Media", (With Y. Chen, S. Sridhar), Harvard Business Review, 2018

"A Meta-Analysis of Marketing Communication Carryover Effects", (With C. Koehler, M. Mantrala, S. Albers), Journal of Marketing Research, 54, 2017

"Optimizing a Menu of Multi-format Subscription Plans for Ad-Supported Media Platforms", (With M. Mantrala, E. Thorson), Journal of Marketing, 81, 2017

"How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships", (With X. Luo, M. Andrews), Strategic Management Journal, 35, 2014

"Why Long CEO Tenure can Hurt Performance", (With X. Luo, M. Andrews), Harvard Business Review, 91, 2013