Vamsi Kanuri is an Assistant Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. His research interests are in applying econometric, optimization and machine learning techniques to offer prescriptive insights into topical marketing challenges involving the effectiveness and deployment of marketing instruments.
Prof. Kanuri’s research has appeared in leading marketing and management journals including the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal and Harvard Business Review, among other journals, books and popular press outlets. His research has been a finalist or winner of several prestigious academic awards, including the MSI/H. Paul Root Award (finalist) from the American Marketing Association, Paul E. Green Award (finalist) from the American Marketing Association, Elwood Buffa Award (winner) from the Decision Sciences Institute, George B. Dantzig Award (honorable mention) from the INFORMS and Mary Kay Award (finalist) from the Academy of Marketing Science.
Prof. Kanuri's research has been featured in several popular press outlets including the Financial Times, USA Today, Wall Street Journal, MediaPost, Subscription Insider, Fox Business, Inc.com, ScienceDaily, Association for Computing Machinery, and Nieman Journalism Lab.
Prof. Kanuri teaches Marketing Analytics at the undergraduate and MBA levels.