Mendoza School of Business

Vamsi Kanuri

Assistant Professor
  370 Mendoza College of Business
  • Biography
  • Background
  • Publications

Vamsi Kanuri is an Assistant Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. His research interests are in applying econometric, optimization and machine learning techniques to offer prescriptive insights into topical marketing challenges involving the effectiveness and deployment of marketing instruments.

Prof. Kanuri’s research has appeared in leading marketing and management journals including the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal and Harvard Business Review, among other journals, books and popular press outlets. His research has been a finalist or winner of several prestigious academic awards, including the MSI/H. Paul Root Award (finalist) from the American Marketing Association, Paul E. Green Award (finalist) from the American Marketing Association, Elwood Buffa Award (winner) from the Decision Sciences Institute, George B. Dantzig Award (honorable mention) from the INFORMS and Mary Kay Award (finalist) from the Academy of Marketing Science.

Prof. Kanuri's research has been featured in several popular press outlets including the Financial Times, USA Today, Wall Street Journal, MediaPost, Subscription Insider, Fox Business,, ScienceDaily, Association for Computing Machinery, and Nieman Journalism Lab.

Prof. Kanuri teaches Marketing Analytics at the undergraduate and MBA levels.

Ph D, University of Missouri (2015)
MBA, University of Missouri

Areas of Expertise
• Services Marketing
• Digital Marketing
• Multichannel Marketing
• Consumer Welfare Issues

"When Consumption Regulations Backfire: The Role of Political Ideology", (With I. Caglar, M. Murdock), Journal of Marketing Research - Accepted (awaiting publication)

"The Unintended Consequence of Price-based Service Recovery Incentives", (With M. Andrews), Journal of Marketing, 83, 2019

"Scheduling Content on Social Media: Theory, Evidence and Application", (With Y. Chen, S. Sridhar), Journal of Marketing, 82, 2018

"A Study Shows the Best Times of Day to Post to Social Media", (With Y. Chen, S. Sridhar), Harvard Business Review, 2018

"A Meta-Analysis of Marketing Communication Carryover Effects", (With C. Koehler, M. Mantrala, S. Albers), Journal of Marketing Research, 54, 2017

"Optimizing a Menu of Multi-format Subscription Plans for Ad-Supported Media Platforms", (With M. Mantrala, E. Thorson), Journal of Marketing, 81, 2017

"How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships", (With X. Luo, M. Andrews), Strategic Management Journal, 35, 2014

"Why Long CEO Tenure can Hurt Performance", (With X. Luo, M. Andrews), Harvard Business Review, 91, 2013