Mendoza School of Business


Vamsi Kanuri

Assistant Professor
Marketing
 574-631-2399
  370 Mendoza College of Business
  • Biography
  • Background
  • Publications

Vamsi Kanuri is an Assistant Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. His research interests are in applying econometric, optimization and machine learning techniques to offer prescriptive insights into topical marketing challenges involving the effectiveness and deployment of marketing instruments.

Prof. Kanuri’s research has appeared in leading marketing and management journals including the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal and Harvard Business Review, among other journals, books and popular press outlets. His research has been a finalist or winner of several prestigious academic awards, including the MSI/H. Paul Root Award (finalist) from the American Marketing Association, Paul E. Green Award (finalist) from the American Marketing Association, Elwood Buffa Award (winner) from the Decision Sciences Institute, George B. Dantzig Award (honorable mention) from the INFORMS and Mary Kay Award (finalist) from the Academy of Marketing Science.

Prof. Kanuri teaches Marketing Analytics at the undergraduate and MBA levels.

Education
Ph D, University of Missouri (2015)
MBA, University of Missouri

Areas of Expertise
• Services Marketing
• Digital Marketing
• Multichannel Marketing
• Public Policy Issues in Marketing

"The Unintended Consequence of Price-based Service Recovery Incentives", (With Michelle Andrews), Journal of Marketing, 83, 2019

"Scheduling Content on Social Media: Theory, Evidence and Application", (With Yixing Chen, Shrihari Sridhar), Journal of Marketing, 82, 2018

"A Meta-Analysis of Marketing Communication Carryover Effects", (With Christine Koehler, Murali Mantrala, Soenke Albers), Journal of Marketing Research, 54, 2017

"Optimizing a Menu of Multi-format Subscription Plans for Ad-Supported Media Platforms", (With Murali Mantrala, Esther Thorson), Journal of Marketing, 81, 2017

"How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships", (With Xueming Luo, Michelle Andrews), Strategic Management Journal, 35, 2014