Mendoza School of Business


Vamsi Kanuri

Viola D. Hank Associate Professor of Marketing
Marketing
 574-631-2399
  375 Mendoza College of Business
  • Biography
  • Background
  • Publications
  • Books
  • Awards

Vamsi Kanuri is the Viola D. Hank Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. His scholarly pursuits focus on the performance and consumer welfare implications of marketing strategies within the domains of social media, services, and multichannel marketing using econometric, optimization, and machine learning techniques.

Prof. Kanuri’s research has appeared, or is forthcoming, in leading marketing and management journals, including the Journal of Marketing, Journal of Marketing Research, MIS Quarterly, Production and Operations Management, Strategic Management Journal, International Journal of Research in Marketing, and Harvard Business Review, among other journals, books, and popular press outlets.

His research has been recognized with prestigious academic awards from the American Marketing Association, Academy of Marketing Science, INFORMS, and Decision Sciences organizations for its impact on marketing practice. His research has been featured in several popular press outlets, including the NPR, Financial Times, Wall Street Journal, USA Today, Fortune Magazine, Media Post, Subscription Insider, Fox Business, Inc.com, ScienceDaily, Association for Computing Machinery, and Nieman Journalism Lab.

Prof. Kanuri currently serves as an Associate Editor for the Journal of Marketing and Area Editor for the Journal of Academy of Marketing Science. He also serves on the editorial boards of other premier marketing and operations journals.

Prof. Kanuri is also a dedicated teacher. He enjoys teaching Marketing Decision Models in the undergraduate and MBA programs. He has received the James Dincolo Outstanding Undergraduate Marketing Professor and Poets and Quants' 40 under 40 Best MBA Professor awards in recognition of his teaching.

He further engages with the marketing community through consulting on contemporary marketing issues and the development of statistical models for managerial decision-making.

Education
Ph D, University of Missouri (2015)
MBA, University of Missouri

Areas of Expertise
• Marketing Strategy
• Digital Marketing
• Multichannel Marketing
• Services Marketing

Editorial Boards
Associate Editor
Journal of Marketing
October 1, 2023

Associate Editor
Journal of Academy of Marketing Science
June 1, 2022

Editorial Board Member
International Journal of Research in Marketing
July 1, 2021

Editorial Board Member
Production and Operations Management
April 1, 2019

Editorial Board Member
Journal of Retailing
June 16, 2017

"Disentangling the Customer-level Cross-channel Effects of Online Shipping Policy Changes: A Quasi-Experimental Investigation", (With A. Crecelius, S. Kumar), MISQ - Accepted (awaiting publication)

"Standing Out from the Crowd: When and Why Color Complexity in Social Media Images Increases User Engagement", (With C. Hughes, B. Hodges), International Journal of Research in Marketing - Accepted (awaiting publication)

"B2B Online Sales Pushes: Whether, When, and Why They Enhance Sales Performance", (With J. Habel, N. Chaker, D. Rangarajan , P. Guenzi), Production and Operations Management (Marketing Track), 2022 - Accepted (awaiting publication)

"When Consumption Regulations Backfire: The Role of Political Ideology", (With I. Caglar, M. Murdock), Journal of Marketing Research, 57, 2020

"The Unintended Consequence of Price-based Service Recovery Incentives", (With M. Andrews), Journal of Marketing, 83, 2019

"Scheduling Content on Social Media: Theory, Evidence and Application", (With Y. Chen, S. Sridhar), Journal of Marketing, 82, 2018

"A Study Shows the Best Times of Day to Post to Social Media", (With Y. Chen, S. Sridhar), Harvard Business Review, 2018

"Investor Reactions to Same Day Positive and Negative Stakeholder related Announcements", (With Christopher Groening), Journal of Business Ethics, 149, 2018

"A Meta-Analysis of Marketing Communication Carryover Effects", (With C. Koehler, M. Mantrala, S. Albers), Journal of Marketing Research, 54, 2017

"Optimizing a Menu of Multi-format Subscription Plans for Ad-Supported Media Platforms", (With M. Mantrala, E. Thorson), Journal of Marketing, 81, 2017

"How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships", (With X. Luo, M. Andrews), Strategic Management Journal, 35, 2014

"Why Long CEO Tenure can Hurt Performance", (With X. Luo, M. Andrews), Harvard Business Review, 91, 2013

"Marketing Optimization Methods", (With M. Mantrala), Marketing Science Institute

Award
"Top 50 Worldwide in Productivity in the Premier AMA Marketing Journals", American Marketing Association, 2024

"Faculty Fellow, 11th AIM-AMA Sheth Foundation Doctoral Consortium", 2023

"Faculty Fellow, Marketing Strategy Consortium", University of Georgia, 2023

"Faculty Counselor, ISBM Ph.D. Camp on Research in B2B Markets", Institute for the Study of Business Markets, 2022

"Faculty Fellow, Marketing Strategy Consortium", Texas A&M University, 2022

"Viola D. Hank Professorship", University of Notre Dame, 2022

"Outstanding Reviewer Award", Journal of Marketing, 2021

"Retail & Pricing SIG Best Paper Award", American Marketing Association, 2021

"40 under 40 Best MBA Professor", Poets & Quants, 2020

"Best Reviewer Award", Journal of Academy of Marketing Science, 2020

"Early-Career Faculty Fellow, Marketing Strategy Consortium", University of Texas at Austin, 2020

"James Dincolo Outstanding Undergraduate Professor Award", Mendoza College of Business, 2020

"Robert J. Lavidge Global Marketing Research Award", American Marketing Association Foundation, 2020

"Early-Career Faculty Fellow, Marketing Strategy Consortium", Indiana University, 2019

"MSI/H. Paul Root Award (finalist)", American Marketing Association, 2019

"Best Reviewer Award", Journal of Academy of Marketing Science, 2018

"Paul E. Green Award (Finalist)", American Marketing Association, 2018

"Technology SIG Best Paper Award (runner-up)", American Marketing Association, 2018

"Elwood Buffa Award (winner)", Decision Sciences Institute, 2016

"George B. Dantzig Award (honorable mention)", INFORMS, 2016

"Mary Kay Research Award (finalist)", Academy of Marketing Science, 2016