Vamsi Kanuri is an Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. His research evaluates the performance and consumer welfare implications of marketing strategies within the domains of social media, services, and multichannel marketing using econometric, optimization, and machine learning techniques.
Prof. Kanuri’s research has appeared in leading marketing and management journals, including the Journal of Marketing, Journal of Marketing Research, Production and Operations Management, Strategic Management Journal, and Harvard Business Review, among other journals, books, and popular press outlets. His research has been recognized with prestigious academic awards from the AMA, AMS, INFORMS, and Decision Sciences organizations for its impact on marketing practice. His research has been featured in several popular press outlets, including the NPR, Financial Times, Wall Street Journal, USA Today, Fortune Magazine, Media Post, Subscription Insider, Fox Business, Inc.com, ScienceDaily, Association for Computing Machinery, and Nieman Journalism Lab. He frequently consults with companies on various marketing problems and builds statistical models that aid in managerial decision-making.
Prof. Kanuri currently teaches Marketing Decision Models in the undergraduate and MBA programs. He has received the James Dincolo outstanding undergraduate marketing professor and Poets and Quants' 40 under 40 best MBA professor awards in recognition of his teaching.
Areas of Expertise
Journal of Academy of Marketing Science
June 1, 2022
International Journal of Research in Marketing
July 1, 2021
Journal of Marketing
August 1, 2019
Production and Operations Management
April 1, 2019
Journal of Retailing
June 16, 2017