Yixing Chen

Yixing Chen is an Assistant Professor of Marketing at the Mendoza College of Business and a faculty affiliate of the Mike and Josie Harper Cancer Research Institute and the Eck Institute for Global Health, University of Notre Dame. Yixing studies the social impact of marketing interventions, with a goal of measuring and improving the effectiveness of marketing spending for social sector organizations such as health care institutions and school districts. He is also interested in quantifying the return on investment in the context of digital markets such as social media. To study these questions, he uses the tools developed in applied econometrics, causal inference, and machine learning. His research has appeared in the Journal of Marketing, Journal of Marketing Research, and Harvard Business Review. His research has also been selected as the winner of the John A. Howard/AMA Doctoral Dissertation Award and a finalist for the Journal of Marketing MSI/H. Paul Root Award. At Notre Dame, Yixing teaches Marketing Analytics at the undergraduate and graduate level. Yixing received his Ph.D. in Business Administration (Marketing) from the Texas A&M University’s Mays Business School where he taught Marketing Analytics and won the Dean’s Award for Outstanding Teaching.