Yixing Chen

Yixing Chen is an Assistant Professor of Marketing at the Mendoza College of Business, University of Notre Dame. Dr. Chen is interested in (1) studying social impact of marketing, and (2) measuring the value of data and algorithms in digital markets (e.g., social media platforms, search engine, B2B and B2C e-commerce). His research has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Clinical Gastroenterology and Hepatology, and Harvard Business Review. His research has been funded by the National Cancer Institute, Agency for Healthcare Research and Quality, and Kemper Foundation. Dr. Chen won the Poets&Quants 40-Under-40 Best MBA Professors of 2023, Financial Times Responsible Business Education Award, AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2023 Distinguished Winner), John A. Howard/AMA Doctoral Dissertation Award, University of New Mexico Inspirational Young Alumnus Award, Texas A&M Distinguished Dissertation Award, and Grow the Good in Business Faculty Research Award at Mendoza College of Business. His research was selected as a finalist of best paper awards such as the AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2022), Paul E. Green Award (2021), and AMA/Marketing Science Institute/H. Paul Root Award twice (2018, 2020). At Notre Dame, Dr. Chen teaches Marketing Analytics at the undergraduate and graduate level. Dr. Chen received his Ph.D. in Business Administration (Marketing) from the Texas A&M University’s Mays Business School where he taught Marketing Analytics and won the Dean’s Award for Outstanding Teaching.