Yixing Chen

Yixing Chen is an Assistant Professor of Marketing at the Mendoza College of Business, University of Notre Dame. Dr. Chen is interested in studying the (1) social impact of marketing, and (2) value of data, algorithms, and user interface design in the platform ecosystem. His research appears in the Journal of Marketing, Journal of Marketing Research, Management Science, Production and Operations Management, and Clinical Gastroenterology and Hepatology. His research has been funded by the National Cancer Institute, Agency for Healthcare Research and Quality, Kemper Foundation, and Mike and Josie Harper Cancer Research Institute. Dr. Chen won the Poets & Quants 40-Under-40 Best MBA Professors, Financial Times Responsible Business Academic Research Award, AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2023 Distinguished Winner), and John A. Howard/AMA Doctoral Dissertation Award. His research was named a finalist for best paper awards such as the AMA-EBSCO-RRBM Award for Responsible Research in Marketing, Paul E. Green Award, and AMA/Marketing Science Institute/H. Paul Root Award twice. At Notre Dame, Dr. Chen teaches Marketing Analytics at the undergraduate and graduate level. Dr. Chen received his Ph.D. in Business Administration (Marketing) from the Texas A&M University’s Mays Business School.