Yixing Chen is an Assistant Professor of Marketing at the Mendoza College of Business and a faculty affiliate of the Harper Cancer Research Institute and the Eck Institute for Global Health, University of Notre Dame. Dr. Chen is interested in quantifying the (1) social impact of marketing interventions and (2) return on investment in the context of digital markets. His research has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, and Harvard Business Review. His research has been funded by the National Cancer Institute and Agency for Healthcare Research and Quality. Dr. Chen won the John A. Howard/AMA Doctoral Dissertation Award, Texas A&M Distinguished Dissertation Award, and was a finalist of the AMA/Marketing Science Institute/H. Paul Root Award twice (2018, 2020). At Notre Dame, Dr. Chen teaches Marketing Analytics at the undergraduate and graduate level. Dr. Chen received his Ph.D. in Business Administration (Marketing) from the Texas A&M University’s Mays Business School where he taught Marketing Analytics and won the Dean’s Award for Outstanding Teaching.