Yixing Chen is an Assistant Professor of Marketing at the Mendoza College of Business, University of Notre Dame. Dr. Chen is interested in studying (1) social impact of marketing, (2) algorithmic accountability, and (3) return on investment in the context of digital markets. His research has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Clinical Gastroenterology and Hepatology, and Harvard Business Review. His research has been funded by the National Cancer Institute and Agency for Healthcare Research and Quality. Dr. Chen won the Financial Times Responsible Business Education Award, John A. Howard/AMA Doctoral Dissertation Award, University of New Mexico Inspirational Young Alumnus Award, Texas A&M Distinguished Dissertation Award, and Grow the Good in Business Faculty Research Award at Mendoza College of Business. His research was selected as a finalist of best paper awards such as the AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2022), Paul E. Green Award (2021), and AMA/Marketing Science Institute/H. Paul Root Award twice (2018, 2020). At Notre Dame, Dr. Chen teaches Marketing Analytics at the undergraduate and graduate level. Dr. Chen received his Ph.D. in Business Administration (Marketing) from the Texas A&M University’s Mays Business School where he taught Marketing Analytics and won the Dean’s Award for Outstanding Teaching.