Yixing Chen

Yixing Chen is an Assistant Professor of Marketing at the Mendoza College of Business, University of Notre Dame. Yixing studies the social impact of marketing interventions, with a goal of measuring and improving the effectiveness of marketing spending for social sector organizations such as health care institutions and school districts. He is also interested in quantifying the return on investment in the context of digital markets such as social media. To study these questions, he uses the tools developed in applied econometrics, causal inference, and machine learning. His research has been published in the Journal of Marketing, featured in Harvard Business Review, and selected as a finalist for the Journal of Marketing MSI/H. Paul Root Award. At Notre Dame, Yixing teaches Marketing Analytics at the undergraduate and graduate level. Yixing received his Ph.D. in Business Administration (Marketing) from the Texas A&M University’s Mays Business School where he taught Marketing Analytics and won the Dean’s Award for Outstanding Teaching.