Yoonseock (Yoon) Son is an Assistant Professor of IT, Analytics, and Operations at the University of Notre Dame. His research interests include economics of information systems, mobile strategy, artificial intelligence business strategies, and omnichannel marketing. He is also interested in examining both the dark and bright sides of emerging consumer channels and how these channels influence consumer behaviors. He has collaborated with firms from various industry sectors, including telecom, finance, and online commerce. In his research, he mainly uses empirical research methods including econometric analyses and randomized field experiments. His research has been published in MIS Quarterly, Information Systems Research, Journal of Management Information Systems, and Journal of Operations Management, as well as in multiple leading conferences.
Education
Ph D, Korea Advanced Institute of Science and Technology (KAIST)
MS, Korea Advanced Institute of Science and Techonology (KAIST)
BS, Korea Advanced Institute of Science and Technology (KAIST)
"Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level", (With Wonseok Oh), Journal of Management Information Systems - Accepted (awaiting publication)
"Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement", (With Anindya Ghose, Heeseung Lee, Wonseok Oh), Information Systems Research - Accepted (awaiting publication)
"Health IT and Analytics in Action Award", Conference on Health IT and Analytics (CHITA), 2023
"ISS Nunamaker-Chen Dissertation Award, Runner-Up", INFORMS, 2020
"Doctoral Consortium Nominee", ICIS, 2019
"Best Dissertation Award", KAIST, 2019
"Ph.D. Excellent Research Award", KAIST, 2019
"Rhee Seung-Kyu Dissertation Award", Ph.D. Alumni Association of KAIST College of Business, 2019
"Best Paper Award", KMIS, 2019
"Doctoral Consortium Nominee", PACIS, 2019