Mendoza School of Business


Yoonseock Son

Assistant Professor
IT, Analytics, and Operations
 574-631-1666
  345 Mendoza College of Business
 Orcid
  • Biography
  • Background
  • Publications
  • Awards

Yoonseock (Yoon) Son is an Assistant Professor of IT, Analytics, and Operations at the University of Notre Dame. His research centers on the evolving landscape of digital platforms and how digital technology alters traditional paradigms of user behaviors and business ecosystems. At the intersection of digital transformation and market dynamics, his research delves into the ways in which digital platforms and technologies offer new avenues for consumer interaction and engagement, prompting businesses to rethink and evolve their strategies to thrive in the digital era. Central to his research is an exploration of the impacts of digital technologies on individuals and organizations. His second research stream focuses on value creation on digital platforms. His third research stream targets enhancing diversity, equality, and inclusion (DEI) in digital platforms and organizations. He explores these topics from an interdisciplinary perspective that encompasses Information Systems and Operations Management, and his research has been published in MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Production and Operations Management and Journal of Operations Management, as well as in multiple leading conferences. In his research, he mainly uses empirical research methods including econometric analyses and randomized field experiments. He has also collaborated with firms from various industry sectors, including telecom, finance, and online commerce.

Education
Ph D, Korea Advanced Institute of Science and Technology (KAIST)
MS, Korea Advanced Institute of Science and Techonology (KAIST)
BS, Korea Advanced Institute of Science and Technology (KAIST)

"Causal Inference under Selection on Observables in Operations Management Research: Matching Methods and Synthetic Controls", (With Ovunc Yilmaz, Guangzhi Shang, Hayri Arslan), Journal of Operations Management, 2024

"Does Greater Visibility Benefit Minority Businesses? Evidence from an Online Review Platform", (With Kaitlin Wowak, Corey Angst), Production and Operations Management, 2024

"Gender Mismatch and Bias in People-Centric Operations: Evidence from a Randomized Field Experiment", (With Angela Aerry Choi, Kaitlin Wowak, Corey Angst), Journal of Operations Management, 2024

"Capitalizing on the Moment: The Strategic Role of Information Disclosure in Online Crowdfunding", (With Hemant Bhargava, Shawn Qu, Daewon Sun), Production and Operations Management, 2024

"Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level", (With Wonseok Oh), Journal of Management Information Systems, 40, 2023

"Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement", (With Anindya Ghose, Heeseung Lee, Wonseok Oh), Information Systems Research, 2023


"A key factor helped IT rescue universities during the COVID-19 pandemic", (With Jiyong Park, Corey Angst), LSE Business Review, 2023


"Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment", (With Seung Yoon Lee, Wonseok Oh), Journal of Management Information Systems, 38, 2021

"When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition", (With Wonseok Oh, Sang Pil Han, Sungho Park), Information Systems Research, 31, 2020

"Impact of Customers' Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach", (With Hyeokkoo Eric Kwon, Giri Kumar Tayi, Wonseok Oh), Journal of Operations Management, 66, 2020

Award
"J & G Prochaska Family Teaching Award", 2024

"Mendoza Mission Research Award", 2024

"Health IT and Analytics in Action Award", Conference on Health IT and Analytics (CHITA), 2023

"ISS Nunamaker-Chen Dissertation Award, Runner-Up", INFORMS, 2020

"Doctoral Consortium Nominee", ICIS, 2019

"Best Dissertation Award", KAIST, 2019

"Ph.D. Excellent Research Award", KAIST, 2019

"Rhee Seung-Kyu Dissertation Award", Ph.D. Alumni Association of KAIST College of Business, 2019

"Best Paper Award", KMIS, 2019

"Doctoral Consortium Nominee", PACIS, 2019