Mendoza School of Business

Andre Martin

Assistant Professor
Marketing
 574-631-0711
  382 Mendoza College of Business
 ORCID
  • Biography
  • Background
  • Publications

Andre Martin, PhD, is an Assistant Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. His research primarily focuses on privacy and strategic firm communication, examining how data practices, regulation, and managerial language shape consumer, investor, and market outcomes. Across these domains, his work leverages text analysis, machine learning, and AI-based methods to study firm behavior and information disclosure at scale. He teaches undergraduate and MBA courses in business marketing, sales, and business development.
His CV, publications, and the most up-to-date information about his work are available at

https://www.andremartin.phd/

Education
Ph D, University of North Carolina
MS, Rochester Institute of Technology
BS, University of Texas, Arlington



"How Managers Can Benefit from Multi-Modal AI Business Companions", (With Daniel Finkenstadt, Vijay Govindarajan, Tojin Eapen), California Management Review, 2024