Andre Martin
Assistant Professor
Marketing
574-631-0711
382 Mendoza College of Business
- Biography
- Background
- Publications
Andre Martin, PhD, is an Assistant Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. His research primarily focuses on privacy and strategic firm communication, examining how data practices, regulation, and managerial language shape consumer, investor, and market outcomes. Across these domains, his work leverages text analysis, machine learning, and AI-based methods to study firm behavior and information disclosure at scale. He teaches undergraduate and MBA courses in business marketing, sales, and business development.
His CV, publications, and the most up-to-date information about his work are available at
https://www.andremartin.phd/
Education
Ph D, University of North Carolina
MS, Rochester Institute of Technology
BS, University of Texas, Arlington
"Can Words Speak Louder than Actions? Using Top Management Teamsâ Language to Predict Myopic Marketing Spending", (With Tarun Kushwaha), Journal of Marketing, 2024
"Speaking Your Language: The Psychological Impact of Dialect Integration in Artificial Intelligence Systems", (With Khalia Jenkins), Current Opinion in Psychology, 58, 2024
"How Managers Can Benefit from Multi-Modal AI Business Companions", (With Daniel Finkenstadt, Vijay Govindarajan, Tojin Eapen), California Management Review, 2024