Mendoza School of Business

Christian Hughes

Assistant Professor
  399 Mendoza College of Business
  • Biography
  • Background
  • Awards
  • Grants

Christian Hughes is an Assistant Professor of Marketing at the Mendoza College of Business. Dr. Hughes’s research interests are in influencer marketing, digital and social media, and content analysis. She collaborates with influencer marketing companies, and has an interest in research questions that can help firms optimize performance. Her research approach combines empirical analysis of secondary datasets with field and lab experiments. For instance, she published an article in the Journal of Marketing that examines sponsored blogging’s effectiveness across platforms. She is the recipient of the 2020 Don Lehmann Award, which recognizes the Best Dissertation-based Article published in the Journal of Marketing or Journal of Marketing Research.

She teaches Social Media Strategy at the undergraduate and graduate level and won the 2021 James Dincolo Outstanding Undergraduate Professor Award. Prior to entering academia, she worked as a Marketing Research Analyst for Management Science Associates, Inc. and consulted for companies such as Avon, Danone, Georgia-Pacific, and R.J. Reynolds. She earned her B.S. and M.A. in statistics and her Ph.D. in marketing from the University of Pittsburgh.

Ph D, University of Pittsburgh
MA, University of Pittsburgh
BS, University of Pittsburgh

Areas of Expertise
Influencer Marketing
Social Media Marketing
Content Analysis

"James Dincolo Outstanding Undergraduate Professor Award", 2021

"Don Lehmann Award", American Marketing Association Marketing Research SIG, 2020

P&G Higher Education Grant, Procter and Gamble, $16,000