Christopher Bechler

Chris joined Mendoza after receiving his doctoral degree in Behavioral Marketing from the Stanford Graduate School of Business. Chris' research interests are in the domains of consumer behavior and social psychology. Within these domains, most of his work explores (1) financial decision making (e.g., how payment modes and elicitation methods shape earning, spending, and investing behaviors) and (2) category and change perception (e.g., how people perceive the magnitude of attitude change, behavior change, and scientific effects).

Chris' research has been published in leading academic journals in business (e.g., Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Management Science) and psychology (e.g., Journal of Experimental Psychology: General, Journal of Experimental Social Psychology, Psychological Science). His research has received numerous awards and has been featured by well over 100 media outlets, including BBC, CBS News, CNBC, Harvard Business Review, and The Wall Street Journal.

Chris teaches Consumer and Organizational Buyer Behavior at the undergraduate level and Applied Behavioral Economics at the MBA level. He has received numerous teaching awards, including the Outstanding Teaching Award for a Tenured or Tenure-track Faculty Member and the Outstanding Undergraduate Marketing Professor Award (voted on by graduating seniors).