Christopher Bechler

Chris joined Mendoza after receiving his doctoral degree in Behavioral Marketing at the Stanford Graduate School of Business. Chris' research interests are in the domains of consumer behavior and social psychology. Within these domains, most of his work explores issues relating to (1) financial decision making (e.g., how payment modes and elicitation methods shape earning, spending, and investing behaviors), (2) category and change perception (e.g., how people perceive change), and (3) persuasion (e.g., how people choose targets of persuasive messages).

Chris' research has been published in leading academic journals in marketing (e.g., Journal of Consumer Psychology, Journal of Marketing Research) and psychology (e.g., Journal of Experimental Psychology: General, Journal of Experimental Social Psychology, Psychological Science). His work has also been featured by over a hundred media outlets, including BBC, CBS News, CNBC, Harvard Business Review, and The Wall Street Journal.

Chris teaches Consumer and Organizational Buyer Behavior at the undergraduate level. He has received numerous awards for his research and teaching, including the Outstanding Undergraduate Marketing Professor Award (voted on by graduating seniors).