Frank Germann

Frank Germann is the Chair of the Marketing Department and Viola D. Hank Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. Before entering academia, he held various industry positions, including European Quality Manager at Hewlett-Packard (Spain) and Regional Sales Manager at Johnson&Johnson (Switzerland). He has also served as a Visiting Professor at HEC Paris, as an Academic Advisor to McKinsey & Co.'s Datamatics team and as an external researcher for the World Bank.

Professor Germann’s research interests are in the area of marketing strategy. More specifically, he is interested in how marketing actions (e.g., the use of marketing analytics), marketing personnel (e.g., marketing coaches), and marketing assets (e.g., brands) influence firm performance. His research has been published in leading marketing journals, including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and the Journal of Retailing. His research has also been featured in the Harvard Business Review, by the Marketing Science Institute as part of the Institute's journal selections initiative, on NPR, Today (NBC), The Atlantic, CBC, and USA Today, among others.

Professor Germann has received teaching awards at Penn State (2011) and Notre Dame (2014, 2017, & 2020), and some of his articles have won (e.g., 2021 AMA/Marketing Science Institute/H. Paul Root Award; 2020 Sheth Foundation / Journal of Marketing Award; 2013 Best Paper Award of the International Journal of Research in Marketing) or been finalists of (2015 and 2021 Shelby D. Hunt/Harold H. Maynard Award; 2015 Marketing Science Institute/H. Paul Root Award; 2016 William R. Davidson Award) prestigious research awards. He was selected as a 2017 Marketing Science Institute (MSI) Young Scholar, a 2023 MSI Scholar, and he won the 2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. He is an Associate Editor of the Journal of Marketing, an Area Editor of the Journal of the Academy of Marketing Science, and he serves on the Editorial Review Boards of the Journal of Marketing Research and the International Journal of Research in Marketing. He received a Best Reviewer award from the Journal of the Academy of Marketing Science in 2017, an Outstanding Reviewer award from the Journal of Marketing in 2018, and an Outstanding Area Editor Award from the Journal of the Academy of Marketing Science in 2024. He serves on the American Marketing Association’s Academic Council, and he is co-author of the textbook “Marketing Analytics: Based on First Principles” (Bloomsbury Publishing).