John Costello is an assistant professor of marketing at The Mendoza College of Business. Dr. Costello researches consumer behavior with a focus on 1) consumers’ psychological response to marketing communications and promotions and 2) prosocial consumer behaviors. His research on marketing communications in the sharing economy was selected as a finalist for the Journal of Marketing’s Shelby D.Hunt/Harold H. Maynard Award. As a doctoral student, he received the Society of Consumer Psychology’s Dissertation Award and the Rising Star Award from the AMA’s Consumer Behavior Special Interest Group.
Dr. Costello received his PhD in marketing from The Ohio State University’s Fisher College of Business and holds an MBA, a BSBA, and a BS in Business Honors from Villanova University. Prior to his graduate studies, Dr. Costello worked in the merchandise planning/allocation groups for Saks 5th Avenue and American Eagle Outfitters. He teaches branding at the undergraduate and MBA levels.