Mendoza School of Business

John Gaski

Professor Emeritus
  • Biography
  • Background
  • Publications
  • Books
  • Presentations
  • Awards

John Gaski's primary research interests are the societal impact of marketing activity and power in the distribution channel. Courses regularly taught include Marketing Research and Principles of Marketing.

Dr. Gaski is the author of over 200 articles, papers, and monographs, and is a member of the Beta Gamma Sigma, Mu Kappa Tau, and Alpha Mu Alpha national academic honor societies. He has served on the editorial review boards of the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Channels, and in 1997 was named one of the "108 Best Researchers in Marketing" by a peer-review study published in Marketing Educator.

John Gaski is a Notre Dame graduate (BBA 1971, MBA 1973) and also has an MS and Ph.D. from the University of Wisconsin. He has been on the Notre Dame faculty since 1980.

Ph D, University of Wisconsin
MS, University of Wisconsin
MBA, University of Notre Dame
BBA, University of Notre Dame

Areas of Expertise
Distribution Channels
Societal Impact of Marketing Activity

Editorial Boards
Editorial Board Member
Journal of Marketing Channels
January 1, 1989 - 2021

Consulting Editor
Journal of Education for Business
January 1, 2008 - December 31, 2019

"An Enduring College Classroom Annoyance: The Wandering Student Phenomenon", Journal of University Teaching & Learning Practice, 20, 2023

"Toward Social Responsibility, Not the Social Responsibility Semblance: Marketing Does Not Need a Conscience", AMS Review, 12, 2022

"Introducing the Marketing Accountability Standards Board (MASB) and Its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects", Journal of Macromarketing, 41, 2021

"On Contemporary Misdefinition of Power and the Importance of Definitional Fidelity", Cogent Psychology, 7, 2020

"A Slightly Contrarian Perspective on a Nuclear-Free World", Eruditio (Journal of the World Academy of Art & Science) , 2, 2020

"A History of Brand Misdefinition--with Corresponding Implications for Mismeasurement and Incoherent Brand Theory", Journal of Product and Brand Management, 29, 2020

"The College Admissions Racket", Society, 56, 2019

"Customer Satisfaction and Financial Disclosure: Do Companies Talking the Talk Actually Walk the Walk?", (With Ronald Balvers, Bill McDonald), Journal of Business Ethics, 139, 2016

"ʻBrand’ and Brand Image: Misdefinition, Misuse, Miscommunication, Empirical Amphiboly, and Resolution", International Journal of the Image, 7, 2016

"On 'Brand'--Whether a Semiotic Marketing System or Not", Journal of Macromarketing, 35, 2015

"Our Anti-American President", Culture & Religion Review Journal, 7, 2014

"Our Anti-American President", Global Education Journal, 11, 2014

"Toward Conceptualization, Discriminant Validation, and Coherent Nomenclature for Inter-Disciplinary Theoretical Transfer", Psychological Reports, 115, 2014

"The Liberals' New 'McCarthyism'", The Washington Times , 2014

"'Survey': Needless Despoilment of a Traditional Research Term", International Journal of Market Research, 55, 2013

"To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary)", Journal of Public Policy & Marketing, 32, 2013

"Indiana Time Law and Its Detrimental Effects", The Geographical Bulletin , 53, 2012

"On the Competing Definitions of Recession", Society, 49, 2012

"The Politics of U.S. Strategic Negligence: This Time, They Went Too Far", Defence Studies , 12, 2012

"How to Beat ObamaCare in Court", The American (Journal of the American Enterprise Institute), 2012

"Counting College Football National Championships: A Streamlined Answer", Sporting Traditions, 28, 2011

"Detrimental Effects of Daylight-Saving Time on SAT Scores", (With Jeff Sagarin), Journal of Neuroscience, Psychology, and Economics, 4, 2011

"Frugal Cool: How to Get Rich--Without Making Very Much Money", Corby Books, 2009

"The Index of Consumer Sentiment Toward Marketing: Validation, Updated Results, and Demographic Analysis", Journal of Consumer Policy, 31, 2008

"A Comment on Selected Wilkie and Moore-Inspired Commentaries in 'The Sages Speak'", Journal of Public Policy & Marketing, 26, 2007

"National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis", (With Michael Etzel), Journal of Consumer Research, 31, 2005

"Efficacy of a Mail Survey Appeal for a Dissertation", Perceptual and Motor Skills, 99, 2004

"Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory Testing", (With Nina Ray), International Journal of Physical Distribution & Logistics Management, 34, 2004

"Raising the Minimum Wage Is Unethical and Immoral", Business and Society Review, 109, 2004

"Capital Market Efficiency and Its Implications for the Investor: A Case of a Superior Product Mismarketed", Advances in Financial Economics, 7, 2002

"Normative Marketing Ethics Redux, Incorporating a Reply to Smith", Journal of Business Ethics, 32, 2001

"Measurement and Modeling of Alienation in the Distribution Channel: Implications for Supplier-Reseller Relations", (With Nina Ray), Industrial Marketing Management, 30, 2001

"On Interorganizational Dependence and Social Power: A Follow-Up of Zemanek and McIntyre", Psychological Reports, 85, 1999

"Does Marketing Ethics Really Have Anything to Say?--A Critical Inventory of the Literature", Journal of Business Ethics, 18, 1999

"Reflections on Interorganizational Power, Dependence, and Satisfaction", Psychological Reports, 79, 1996

"'Volume' of Power: A New Conceptualization of the Power Construct", Sociological Spectrum, 15, 1995

"A Three-Dimensional Conceptualization of Interorganizational Power", International Journal of Management, 11, 1994

"The Impact of Environmental/Situational Forces on Industrial Channel Management", European Journal of Marketing, 23, 1989

"Distribution Channels: A Validation Study", International Journal of Physical Distribution & Materials Management, 18, 1988

"On 'Construct Validity of Measures of College Teaching Effectiveness'", Journal of Educational Psychology, 79, 1987

"Commentary: Gaski on the Catholic Bishops", International Journal on World Peace, 4, 1987

"Commentary on Howell's Observations", Journal of Marketing Research, 24, 1987

"The Index of Consumer Sentiment toward Marketing", (With Michael Etzel), Journal of Marketing, 50, 1986

"A Catholic Citizen Replies to the Bishops' Pastoral Letter on War and Peace", International Journal on World Peace, 3, 1986

"Rejoinder", International Journal on World Peace, 3, 1986

"Interrelations among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources", Journal of Marketing Research, 23, 1986

"Dangerous Territory: The Societal Marketing Concept Revisited", Business Horizons, 28, 1985

"The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel", (With John Nevin), Journal of Marketing Research, 22, 1985

"Nomic Necessity in Marketing Theory: The Issue of Counterfactual Conditionals", Journal of the Academy of Marketing Science, 13, 1985

"College Athletic Success and Alumni Generosity: Dispelling the Myth", (With Michael Etzel), Social Behavior and Personality, 12, 1984

"The Effects of Discrepant Power Perceptions in a Marketing Channel", Psychology & Marketing, 1, 1984

"The Theory of Power and Conflict in Channels of Distribution", Journal of Marketing, 48, 1984

"The Cause of the Industrial Revolution: A Brief, 'Single-Factor' Argument", The Journal of European Economic History, 11, 1982

"Consumer Attitudes Toward Marketing", Consumer Insights: Findings from Behavioral Research (MSI Relevant Knowledge Series), 2011

"On the Science of Shelby D. Hunt: Reflection and Tribute", Legends in Marketing--Marketing Theory: The Nature and Scope of Marketing (Sage/The Sheth Foundation), I, 2011

"The Language of Branding", Nova Science Publishers, 2011

"A Slightly Contrarian Perspective on a Nuclear-Free World", 29th Annual Conference of Concerned Philosophers for Peace, 2016

"Reconsidering the 'Religion of Peace'", 29th Annual Conference of Concerned Philosophers for Peace, 2016

"The Research Process as Creativity, Innovation, and Identifying Knowledge Gaps", Oklahoma State University, 2012

"Faculty Senate Award", U. of Notre Dame Faculty Senate, 2016

"James Dincolo Award for Outstanding Undergraduate Teaching in Marketing", Mendoza College of Business, 2016

"Invited faculty member", 46th AMA/Sheth Foundation Doctoral Consortium , 2011

"Recognized in several Who's Who lists, incl. Strathmore's", 2002

"Citation of Excellence, ANBAR International Management Database, for article in Journal of Business Ethics, Vol. 18 (No. 3, Feb. 1, 1999), pp. 315-334", 1999