"Introducing the Marketing Accountability Standards Board (MASB) and Its Common-Language Marketing Dictionary: Background, Description, Vision, and Prospects", Journal of Macromarketing, 41, 2021
"On Contemporary Misdefinition of Power and the Importance of Definitional Fidelity", Cogent Psychology, 7, 2020
"A Slightly Contrarian Perspective on a Nuclear-Free World", Eruditio (Journal of the World Academy of Art & Science) , 2, 2020
"A History of Brand Misdefinition--with Corresponding Implications for Mismeasurement and Incoherent Brand Theory", Journal of Product and Brand Management, 29, 2020
"The College Admissions Racket", Society, 56, 2019
"Customer Satisfaction and Financial Disclosure: Do Companies Talking the Talk Actually Walk the Walk?", (With Ronald Balvers, Bill McDonald), Journal of Business Ethics, 139, 2016
"ʻBrand’ and Brand Image: Misdefinition, Misuse, Miscommunication, Empirical Amphiboly, and Resolution", International Journal of the Image, 7, 2016
"On 'Brand'--Whether a Semiotic Marketing System or Not", Journal of Macromarketing, 35, 2015
"Enjoy Christmas--While It Lasts", New Oxford Review, 81, 2014
"Our Anti-American President", Global Education Journal, 11, 2014
"Setting the Iraq Record Straight", American Thinker, 2014
"Toward Conceptualization, Discriminant Validation, and Coherent Nomenclature for Inter-Disciplinary Theoretical Transfer", Psychological Reports, 115, 2014
"Beware Those Who Crave Power; They Have Their Reasons", Indiana Policy Review, 25, 2014
"The Liberals' New 'McCarthyism'", The Washington Times , 2014
"Against ObamaCare, Good PR Can Save Lives", Indiana Policy Review, 24, 2013
"'Survey': Needless Despoilment of a Traditional Research Term", International Journal of Market Research, 55, 2013
"To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary)", Journal of Public Policy & Marketing, 32, 2013
"Indiana Time Law and Its Detrimental Effects", The Geographical Bulletin , 53, 2012
"On the Competing Definitions of Recession", Society, 49, 2012
"The Politics of U.S. Strategic Negligence: This Time, They Went Too Far", Defence Studies , 12, 2012
"How to Beat ObamaCare in Court", The American (Journal of the American Enterprise Institute), 2012
"Counting College Football National Championships: A Streamlined Answer", Sporting Traditions, 28, 2011
"Time Change: The Detrimental Effects", Indiana Policy Review, 22, 2011
"Detrimental Effects of Daylight-Saving Time on SAT Scores", (With Jeff Sagarin), Journal of Neuroscience, Psychology, and Economics, 4, 2011
"Frugal Cool: How to Get Rich--Without Making Very Much Money", Corby Books, 2009
"The Index of Consumer Sentiment Toward Marketing: Validation, Updated Results, and Demographic Analysis", Journal of Consumer Policy, 31, 2008
"A Comment on Selected Wilkie and Moore-Inspired Commentaries in 'The Sages Speak'", Journal of Public Policy & Marketing, 26, 2007
"National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis", (With Michael Etzel), Journal of Consumer Research, 31, 2005
"Efficacy of a Mail Survey Appeal for a Dissertation", Perceptual and Motor Skills, 99, 2004
"Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory Testing", (With Nina Ray), International Journal of Physical Distribution & Logistics Management, 34, 2004
"Raising the Minimum Wage Is Unethical and Immoral", Business and Society Review, 109, 2004
"Capital Market Efficiency and Its Implications for the Investor: A Case of a Superior Product Mismarketed", Advances in Financial Economics, 7, 2002
"Normative Marketing Ethics Redux, Incorporating a Reply to Smith", Journal of Business Ethics, 32, 2001
"Measurement and Modeling of Alienation in the Distribution Channel: Implications for Supplier-Reseller Relations", (With Nina Ray), Industrial Marketing Management, 30, 2001
"On Interorganizational Dependence and Social Power: A Follow-Up of Zemanek and McIntyre", Psychological Reports, 85, 1999
"Does Marketing Ethics Really Have Anything to Say?--A Critical Inventory of the Literature", Journal of Business Ethics, 18, 1999
"Reflections on Interorganizational Power, Dependence, and Satisfaction", Psychological Reports, 79, 1996
"'Volume' of Power: A New Conceptualization of the Power Construct", Sociological Spectrum, 15, 1995