Mendoza School of Business

John Weber

Professor Emeritus
  Mendoza College of Business
  • Biography
  • Background
  • Publications
  • Presentations
  • Awards

John A. Weber (Ph.D., University of Wisconsin, 1970) is Associate Professor of Marketing at the University of Notre Dame, where he has been teaching International Business and Marketing to undergraduates, MBAs, and Executive MBAs for the past forty years. He has also been a visiting professor at the Graduate Schools of Business at New York University, Boston University, and the University of Michigan. He has published over sixty articles, monographs, books, and computers programs - with works appearing in a wide variety of journals, including California Management Review, Journal of Finance, Academy of Management Journal, and Harvard Business Review, among many others. He has worked with a large number of multinational firms, including more than thirty Fortune 500 companies, helping them to sort out global marketing challenges. His corporate growth planning models and tools are summarized in his book, Growth Opportunity Analysis, in his Path Marketing Analysis and Strategic Market Segmentation computer programs, and in widely re-published articles. Professor Weber has lived and worked in Latin America and Europe as well as the United States. He has been a member of the steering committee of the U.S. Government's Fowler-McCracken Commission on Corporations and World Hunger, has served on panels and task forces of the U.S. Chamber of Commerce in Washington, and regularly makes presentations at professional meetings such as those of the Academy of International Business, the Institute of Management Science, and the American Marketing Association.

Ph D, University of Wisconsin
BA, Marquette University

Areas of Expertise
Value-Based Marketing
Business to Business Marketing
Integrity in Selling
Marketing & Selling Complex Solutions

Editorial Boards
Editorial Board Member
Member, Editorial Board, Industrial Marketing Management

Ad Hoc Reviewer
Industrial Marketing Management

Editorial Board Member
Advisory Council of IBM's Advanced Business Institute, Palisades, NY 2002
2001 - 2004

Editorial Board Member
Multinational Business Review
1998 - 2004

Ad Hoc Reviewer
Ad hoc reviewer for Sloan Management Review, Psychology & Marketing, Journal of Business and Industrial Marketing, Journal of Teaching International Business, Journal of Academy of Marketing Science, and the AMA Educators' Conference

"Successful Acquisitions: Looking for Marketing Synergies", (With Utpal Dholakia, Regina Maruca), Harvard Business Review, Vol. 76, 1996

"", See Vita for complete list of 30+ presentations,

"World Economic Life Cycle", Notre Dame Club & Lifelong Learning Institute of Indian River State College - Stuart, Flo. campus, 2010

"World Economic Life Cycle", Distinguished Lecture Series, 2010

"Measuring Ethical Sensitivity to Specific Selling Practices", Global Business Development Institute Conference, 2009

"Integrity in the Sales Force - The Process of Self-Discovery", Institute for Ethical Business Worldwide, Nov 17-18, 2005, 2005

"Integrity in Selling", Notre Dame Ethics in Business Conference, May, 2005, 2005

"Workshop on Integrity in Selling", 2003 Summer Educators' Conference of the American Marketing Association, 2003

"Helping Professional Sales Teams Self Discover More Ethical Selling Practices", Joint Conference of the Institute for the Study Business Markets and the Center for Business and Ind, 2003

"Outline of Concepts, Theories and Constructs for Profiling Consumer (B2C) and Customer (B2B) Values and Related Marketing Strategies", IBM's 'Consortium on Customer Value,' IBM Advanced Business Institute, Palisades, NY, 2001

"Customer Value Assessment Projects", AMA Business Marketing Consortium, Northwestern University, 2000

"Teaching Innovations for the MBA B2B Marketing", AMA Business Marketing Consortium, Northwestern University, 2000

"E-Commerce Educational Initiatives", IBM's 2nd Annual Academic Conf. on Education in E-Commerce, T. J. Watson Research Ctr., Hawthorne,NY, 2000

"Managing the Marketing Budget in a Cost Constrained Environment", Joint Conf.: Inst. for the Study of Business Markets & the Ctr. for Business & Industrial Marketing, 2000

"Empirical Explorations with PATHMOD as an Integrative, Aggregate Market Response Model", AMA Summer Educators' Conference, San Francisco, CA, 1999

"Partnering with Distributors to Stimulate Sales: A Case Study in the Paper Industry", Joint Conf.: Inst. for the Study of Business Markets & the Ctr. for Business & Industrial Marketing, 1999

"Benchmarking Distribution Performance in Business Markets: An Empirical Study", AMA Summer Educators' Conference, Boston, MA, 1998

"Relative Importance of Alternative Marketing Mix Growth Opportunities for Business Marketing Planners: An Empirical Study", Joint Conf.: Inst. for the Study of Business Markets & the Ctr. for Business & Industrial Marketing, 1998

"Market Share Objectives and Realities: Empirical Explorations Using a Hierarchical Share Planning Model", AMA Winter Educators' Conference, Austin, TX, 1998

"Kaneb Undergraduate Teaching Award 2006", University of Notre Dame, 2006

"Executive Eductation Fellow, Notre Dame Executive Programs", 2003

"Kaneb Undergrate Teaching Award 2003", University of Notre Dame, 2003

"Honorary Nember of Notre Dame Class of 1981", University of Notre Dame, 2001

"Appointed Member, Advisory Council of IBM's Advanced Business Institute, Palisades, NY", 2000

"Kaneb Undergraduate Teaching Award 2000", University of Notre Dame, 2000

"Outstanding Teacher - Notre Dame Executive MBA Program", University of Notre Dame, 1992

"Steering Committee of the U.S. Government's Fowler-McCracken Commission on World Hunger", U.S. Government - Dept of Commerce, 1981

"Member, U.S. Chamber of Commerce Task Force on Technology Transfer", U.S. Chamber of Commerce, 1975

"Member, U.S. Chamber of Commerce International Investment Panel", U.S. Chamber of Commerce, 1973

"Beta Gamma Sigma (National Business Honor Society)", 1970