Joonhyuk Yang

Joonhyuk Yang joined the marketing faculty at Mendoza after receiving his PhD in Marketing from the Kellogg School of Management and serving as a postdoctoral research fellow at the Stanford Graduate School of Business. His research focuses on unlocking value from data to grow markets responsibly, specifically examining how information firms generate can be transformed into reliable and responsible decisions. By developing predictive and causal designs that translate into operational deployment, Prof. Yang addresses managerial and policy questions surrounding financial inclusion, digital platforms, and AI governance. His work has been published in leading journals such as Marketing Science, Management Science, and Journal of Marketing Research. In the classroom, Prof. Yang teaches analytics-based pricing strategy at both the undergraduate and graduate levels.