Mendoza School of Business


Joonhyuk Yang

Assistant Professor
Marketing
  370 Mendoza College of Business
  • Biography

Joonhyuk joined the marketing faculty at Mendoza after receiving his doctoral degree in marketing at the Kellogg School of Management and spending a year as a postdoctoral research fellow at the Stanford Graduate School of Business. Joonhyuk's research interests are primarily in quantitative marketing and empirical industrial organization, in which his current focus is on topics related to digital economy, advertising and media & entertainment markets. He teaches analytics-based pricing strategy both at the undergraduate and at the MBA levels.



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