Mendoza School of Business

Joonhyuk Yang

Assistant Professor
  370 Mendoza College of Business
  • Biography
  • Background
  • Publications

Joonhyuk joined the marketing faculty at Mendoza after receiving his doctoral degree in marketing at the Kellogg School of Management and spending a year as a postdoctoral research fellow at the Stanford Graduate School of Business. Joonhyuk's research interests are at the intersection of marketing and technology. He currently focuses on topics related to the digital economy, such as platforms, advertising, and AI/ML applications to managerial and policy questions. Joonhyuk teaches analytics-based pricing strategy both at the undergraduate and at the MBA levels.

Ph D, Kellogg School of Management, Northwestern University
Ph D, Korea Advanced Institute of Science and Technology
BS, Pohang University of Science and Technology

"Using Grocery Data for Credit Decisions", (With Jung Youn Lee, Eric Anderson), Management Science - Accepted (awaiting publication)

"Advertising as Information for Ranking E-Commerce Search Listings", (With Navdeep Sahni, Harikesh Nair, Xi Xiong), Marketing Science, 43, 2024

"High-Energy Ad Content: A Large-Scale Investigation of TV Commercials", (With Yingkang Xie, Lakshman Krishnamurthi, Purushottam Papatla), Journal of Marketing Research, 59, 2022

"Commercial Success through Commercials? Advertising and Pay-TV Operators", (With Jung Youn Lee, Pradeep Chintagunta), Journal of Marketing Research, 58, 2021

"Digitization and Flexibility: Evidence from the South Korean Movie Market", (With Eric Anderson, Brett Gordon), Marketing Science, 40, 2021