Kevin Hartman

Kevin Hartman is Associate Teaching Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. He has decades of experience helping the world’s largest organizations build deeper customer relationships while leading large analytics teams at Google, global advertising agency FCB, and as Founder & CEO of Nore Analytics and the Art+Science Analytics Institute. Outside of the classroom, Kevin partners with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create.

During his 11 year tenure at Google, Kevin held a number of positions including Chief Analytics Strategist. In that role, he served as Google’s global thought leader on all things analytics: data collection, data analysis, and data storytelling. Kevin’s time was spent meeting with hundreds of Google’s largest advertisers each year and establishing Google’s positions on analytics’ most challenging issues – including data privacy, digital measurement, and the impact of Artificial Intelligence – through whitepapers and blog posts.

Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and led the development of insights behind campaigns that won Cannes Lions, Effies, Tempos and dozens of other awards. He is the best-selling author of “Digital Marketing Analytics: In Theory And In Practice” and has more than 10 years of experience teaching graduate-level courses at the nation's top schools.

Kevin holds a BA from The University of Notre Dame, an MBA from The University of Chicago Graduate School of Business, and a MPP from The University of Chicago’s Harris Graduate School of Public Policy.