Kristen Ferguson

Kristen Ferguson is an Assistant Professor in the Marketing department at the Mendoza School of Business. She graduated in May 2023 from the University of Connecticut with a Ph.D. in Marketing and a concentration in consumer behavior. She also holds a bachelor’s degree and a master’s in business administration (MBA) from Manhattan College. Prior to beginning her doctoral journey at UConn, Kristen worked as an Associate at PricewaterhouseCoopers (PwC). Kristen has since developed a research portfolio focused on understanding consumer behavior by applying innovative methods, including the use of Virtual Reality (VR) technology. Her primary research interests include consumer creativity, innovation, and the impact of emotions on consumption.