Mendoza School of Business


Mitchell Olsen

Assistant Department Chair and Director of Undergraduate Studies in the Marketing Department; Richard J. Huether Associate Teaching Professor of Marketing
Marketing
 574-631-1734
  373 Mendoza College of Business
  • Biography
  • Background
  • Publications
  • Books
  • Awards

Mitch Olsen is the Richard J. Huether Associate Teaching Professor of Marketing. He also serves as the director of undergraduate studies and assistant chair of the Marketing Department.

His research interests are in marketing strategy, with a specific focus on substantive issues that occur at the intersection of any, and all, of the following sub-areas: (1) Brands (especially in the consumer packaged goods industry), (2) Retailing, and (3) Innovation. His expertise in these areas is regularly sought via interviews with leading national and international news outlets such as CNN, CNBC, and Reuters as well as regional press outlets such as the South Bend Tribune, among others.

In his teaching, he enjoys pairing foundational marketing theories – informed by his three degrees on the subject (B.S., M.S., and Ph.D. from Indiana University’s Kelley School of Business) – with emergent applications of those theories in practice – informed by his work experience at Procter & Gamble and his active research on firms in the retail and consumer packaged goods industries.

Education
Ph D, Indiana University
MS, Indiana University
BS, Indiana University

Areas of Expertise
Brands (especially in the consumer packaged goods industry)
Retailing
Innovation and New Product Development

"A dual account of how excitement impacts risk-taking: Evidence from the National Hockey League’s 50-50 raffle", (With Alexander Davidson, Scott Tainsky, Matthew Meng), Sport Management Review, 2023 - Accepted (awaiting publication)


"Natural New Products and Brand Distribution", (With Frank Germann, Meike Eilert), Marketing Science Institute Working Paper Series, Report No. 20-132, 2020



"Green Claims and Message Frames: How Green New Products Change Brand Attitude", (With Rebecca Slotegraaf, Sandeep Chandukala), Journal of Marketing, 78, 2014

"Product Performance", (With Owen Parker), The SAGE Encyclopedia of Corporate Reputation, 2016

"Product Recalls and Public Safety", (With Owen Parker), The SAGE Encyclopedia of Corporate Reputation, 2016

Award
"Top Retail Expert", RETHINK Retail, 2024

"Michiana Forty under 40", South Bend Regional Chamber, 2023

"Top Downloaded Article", Journal of Consumer Affairs, 2023

"Top Retail Influencer", RETHINK Retail, 2023

"James Dincolo Outstanding Teaching Award for Teaching Faculty", Department of Marketing, Mendoza College of Business, University of Notre Dame, 2023

"James Dincolo Outstanding Undergraduate Professor Award", Department of Marketing, Mendoza College of Business, University of Notre Dame, 2019

"Marketing Strategy Consortium Fellow", University of Missouri, 2018

"Best Paper Award", Symposium for Emerging Marketing Scholars, 2017

"Faculty Fellow", AMA-Sheth Foundation Doctoral Consortium, 2016

"Marketing Research Excellence Award Winner", Indiana University, Kelley School of Business, 2015

"Mathew Joseph Emerging Scholar Award Honorable Mention", AMA DocSIG, 2015

"Outstanding Doctoral Student Award Winner", Indiana University, Kelley School of Business, 2015

"Panschar Teaching Award Finalist", Indiana University, Kelley School of Business, 2015

"Student Fellow", AMA-Sheth Foundation Doctoral Consortium, 2015

"Outstanding Associate Instructor Award Nominee", Indiana University, Kelley School of Business, 2014

"Panschar Teaching Award Nominee", Indiana University, Kelley School of Business, 2014

"Student Fellow", PDMA-UIC Doctoral Consortium, 2014