Vamsi Kanuri

Vamsi Kanuri is the Viola D. Hank Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. He also holds a concurrent appointment in the IT, Analytics, and Operations department at Mendoza.

His research examines the performance and consumer welfare implications of digital technologies. His work has been published or is forthcoming in top marketing, information systems, operations, and management journals, including the Journal of Marketing, Journal of Marketing Research, MIS Quarterly, Production and Operations Management, Strategic Management Journal, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Harvard Business Review, among others.

Prof. Kanuri’s research has earned prestigious awards from the American Marketing Association, Academy of Marketing Science, INFORMS, and Decision Sciences organizations for its impact on marketing practice. He is also a recipient of the Varadarajan Award for early career contributions to marketing strategy research.

His work has been featured in major media outlets, including NPR, Financial Times, Wall Street Journal, USA Today, Fortune Magazine, Media Post, Subscription Insider, Fox Business, Inc.com, ScienceDaily, Association for Computing Machinery, and Nieman Journalism Lab.

Prof. Kanuri serves as an Associate Editor for the Journal of Marketing and Journal of Interactive Marketing, and as an Area Editor for the Journal of the Academy of Marketing Science. He is also on the editorial boards of Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, and Production and Operations Management.

He currently chairs the TechSIG at the American Marketing Association.

At Notre Dame, Prof. Kanuri teaches Managing Digital Engagement in the Undergraduate and Masters programs and Applied Consumer Science in the Executive MBA program. His teaching has been recognized with the James Dincolo Outstanding Undergraduate Marketing Professor Award and Poets & Quants' 40 Under 40 Best MBA Professor honor.