Yoonseock Son

Yoonseock (Yoon) Son is an Assistant Professor of IT, Analytics, and Operations at the University of Notre Dame. His research centers on the evolving landscape of digital platforms and how digital technology alters traditional paradigms of user behaviors and business ecosystems. At the intersection of digital transformation and market dynamics, his research delves into the ways in which digital platforms and technologies offer new avenues for consumer interaction and engagement, prompting businesses to rethink and evolve their strategies to thrive in the digital era. Central to his research is an exploration of the impacts of digital technologies on individuals and organizations. His second research stream focuses on value creation on digital platforms. His third research stream targets enhancing diversity, equality, and inclusion (DEI) in digital platforms and organizations. He explores these topics from an interdisciplinary perspective that encompasses Information Systems and Operations Management, and his research has been published in MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Production and Operations Management and Journal of Operations Management, as well as in multiple leading conferences. In his research, he mainly uses empirical research methods including econometric analyses and randomized field experiments. He has also collaborated with firms from various industry sectors, including telecom, finance, and online commerce.