Yoonseock Son
Assistant Professor
IT, Analytics, and Operations
574-631-1666
345 Mendoza College of Business
- Biography
- Background
- Publications
- Awards
Yoonseock (Yoon) Son is an Assistant Professor of IT, Analytics, and Operations at the University of Notre Dame. His research interests include digital analytics/platforms, the economics of IS/AI and DEI. He has collaborated with firms from various industry sectors, including telecom, finance, and online commerce. In his research, he mainly uses empirical research methods including econometric analyses and randomized field experiments. His research has been published in MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Production and Operations Management and Journal of Operations Management, as well as in multiple leading conferences.
Education
Ph D, Korea Advanced Institute of Science and Technology (KAIST)
MS, Korea Advanced Institute of Science and Techonology (KAIST)
BS, Korea Advanced Institute of Science and Technology (KAIST)
"Does Greater Visibility Benefit Minority Businesses? Evidence from an Online Review Platform", (With Kaitlin Wowak, Corey Angst), Production and Operations Management - Accepted (awaiting publication)
"Capitalizing on the Moment: The Strategic Role of Information Disclosure in Online Crowdfunding", (With Hemant Bhargava, Shawn Qu, Daewon Sun), Production and Operations Management - Accepted (awaiting publication)
"Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level", (With Wonseok Oh), Journal of Management Information Systems, 40, 2023
"Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement", (With Anindya Ghose, Heeseung Lee, Wonseok Oh), Information Systems Research, 2023
"The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference", (With Wonseok Oh, Il Im), MIS Quarterly, 47, 2023
"A key factor helped IT rescue universities during the COVID-19 pandemic", (With Jiyong Park, Corey Angst), LSE Business Review, 2023
"Gender Mismatch and Bias in People-Centric Operations: Evidence from a Randomized Field Experiment", (With Angela Aerry Choi, Kaitlin Wowak, Corey Angst), Journal of Operations Management - Accepted (awaiting publication)
"The Value of Centralized IT in Building Resilience During Crises: Evidence from U.S. Higher Education’s Transition to Emergency Remote Teaching", (With Jiyong Park, Corey Angst), MIS Quarterly, 47, 2023
"Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment", (With Seung Yoon Lee, Wonseok Oh), Journal of Management Information Systems, 38, 2021
"When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition", (With Wonseok Oh, Sang Pil Han, Sungho Park), Information Systems Research, 31, 2020
"Impact of Customers' Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach", (With Hyeokkoo Eric Kwon, Giri Kumar Tayi, Wonseok Oh), Journal of Operations Management, 66, 2020
Award
"Health IT and Analytics in Action Award", Conference on Health IT and Analytics (CHITA), 2023
"ISS Nunamaker-Chen Dissertation Award, Runner-Up", INFORMS, 2020
"Doctoral Consortium Nominee", ICIS, 2019
"Best Dissertation Award", KAIST, 2019
"Ph.D. Excellent Research Award", KAIST, 2019
"Rhee Seung-Kyu Dissertation Award", Ph.D. Alumni Association of KAIST College of Business, 2019
"Best Paper Award", KMIS, 2019
"Doctoral Consortium Nominee", PACIS, 2019