Bill McDonald

Thomas A. and James J. Bruder Professor of Administrative Leadership

Bill  McDonald

Contact Information

Endowed Position

Thomas A. and James J. Bruder Professor of Administrative Leadership


Bill McDonald has been at the University of Notre Dame since receiving his Ph.D. from Arizona State University in 1979. He worked in a Vice President position at the Schwab Center for Investment Research in San Francisco during the Internet boom/bust. His work at Schwab involved implementing online financial planning software, including a patented portfolio optimization package. He has consulted for major investment banks, brokerages, and stock exchanges and served as an expert witness. His research is predominantly in capital markets and he has more than 40 publications spanning leading journals in finance, accounting, management science, and economics. He is currently serving concurrent appointments at Notre Dame as Professor of Finance and Faculty Liaison for Information Technology and is the Thomas A. and James J. Bruder Chair in Administrative Leadership.

Areas of Expertise

Textual analysis, Financial econometrics

Capital Markets


Ph D, Arizona State University

MBA, Arizona State University

BS, Central Missouri State University


Python for Finance

Applied Investment Management


"The Use of EDGAR Filings by Investors", (with Timothy Loughran), Journal of Behavioral Finance, 18, 2017.

"Textual Analysis in Accounting and Finance: A Survey", (with Timothy Loughran), Journal of Accounting Research, 54, 2016.

"Old Glass Ceilings are Hard to Break: Gender Usage Trends in Annual Reports", (with Timothy Loughran), Studies in Communication Sciences, 15, 2015.

"Using 10-K Text to Gauge Financial Constraints", (with Timothy Loughran, Andriy Bodnaruk), Journal of Financial and Quantitative Analysis, 50, 2015.

"Trust, but Verify: MD&A Language and the Role of Trust in Corporate Culture", (with Timothy Loughran, Robert Audi), Journal of Business Ethics.

"Financial Disclosure and Customer Satisfaction: Do Companies Talking the Talk Actually Walk the Walk?", (with John Gaski, Ron Balvers), to appear in Journal of Business Ethics.

"The Use of Word Lists in Textual Analysis", (with Timothy Loughran), Journal of Behavioral Finance, 16, 2015.

"Measuring Readability in Financial Disclosures", (with Timothy Loughran), Journal of Finance, 69, 2014.

"Regulation and Financial Disclosure: The Impact of Plain English", (with Timothy Loughran), Journal of Regulatory Economics, 45, 2014.

"IPO First-Day Returns, Offer Price Revisions, Volatility, and Form S-1 Language", (with Timothy Loughran), Journal of Financial Economics, 109, 2013.

"Barron's Red Flags: Do They Actually Work?", (with Timothy Loughran), Journal of Behavioral Finance, 12, 2011.

"When Is a Liability Not a Liability? Textual Analysis, Dictionaries, and 10-Ks", (with Timothy Loughran), Journal of Finance, 66, 2011.

"Commonality in Codes of Ethics", (with Margaret Forster, Timothy Loughran), Journal of Business Ethics, 90, 2009.

"A Wolf in Sheep's Clothing: The Use of Ethics-Related Terms in 10-K Reports", (with Timothy Loughran, Hayong Yun), Journal of Business Ethics, 89, 2009.