Mitchell Olsen

Mitch Olsen is the Richard J. Huether Associate Teaching Professor of Marketing. He also serves as the director of undergraduate studies and assistant chair of the Marketing Department.

His research interests are in marketing strategy, with a specific focus on substantive issues that occur at the intersection of any, and all, of the following sub-areas: (1) Retailing, (2) Brands (especially in the consumer packaged goods industry), and (3) Innovation. His expertise in these areas is regularly sought via interviews with leading national and international news outlets such as CNN, CNBC, and Reuters as well as regional press outlets such as the South Bend Tribune, among others.

In his teaching, he enjoys pairing foundational marketing theories – informed by his three degrees on the subject (B.S., M.S., and Ph.D. from Indiana University’s Kelley School of Business) – with emergent applications of those theories in practice – informed by his work experience at Procter & Gamble and his active research on firms in the retail and consumer packaged goods industries.