MSM Curriculum

3 Credit Hours

This course addresses the accounting process used to measure and report economic events to outside stakeholders. It focuses on fundamental concepts, required financial statements, and key relationships. The course emphasizes the role of accounting in contracts and in decision-making by investors, creditors, and regulators.

3 Credit Hours

This course addresses the accounting process used to measure and report economic events to outside stakeholders. It focuses on fundamental concepts, required financial statements and key relationships. The course emphasizes the role of accounting in contracts and in decision-making by investors, creditors and regulators.

Additionally, it discusses budget preparation, cost-volume-profit analysis, variable costing, contribution margins, relevant costing, performance evaluation of business units, transfer pricing and responsibility accounting for the planning, decision making and management control inside an organization.

2 Credit Hours

Decision-making in business is increasingly based on the analysis of quantitative data. This course covers techniques commonly used in all business disciplines. In particular, students review basic mathematics and use spreadsheets to structure and solve business problems using techniques such as what-if scenarios and optimization. The course provides a foundation for other courses in the program as well as a set of skills widely used in the business world.

1 Credit Hour

The course is designed to provide MSM students with the tools to manage their careers throughout their lifetime. It not only addresses the planning process necessary to start the job search but also incorporates specific assistance in such areas as resume writing, interview preparation and skills, networking, and other tactics.

3 Credit Hours

This course focuses on the understanding and development of individual leadership competencies (self-awareness, managing oneself, leading teams, and personal values).  Students create written deliverables that are encapsulated in a GROW plan and have the option of publishing this plan in a digital portfolio.

3 Credit Hours

The goal of this course is to study the management process, which includes planning, organizing, staffing, directing and controlling. The related topics of executive leadership, organizational behavior and management theory will be covered. By applying theories of human behavior, this course will help students solve day-to-day problems of organizational administration and become more effective managers.

3 Credit Hours

This course provides an in depth and quantitative examination of the principles of financial decision-making. Students learn the concept of value maximization, mathematics of finance, valuation of financial securities, capital investment evaluation, the estimation of required rates of return, and the theory of capital structure.

3 Credit Hours

Strategic Communication occupies a space between the writing and speaking done day-to-day by unit managers and the stratospheric communication expected of senior-level executives as they deal with various stakeholder groups. This is communication that senior managers and executives of all levels engage in as they employ specific strategies to achieve agreed-upon business goals. This is high-level communication that rises above basic tactics used to manage the company. In particular, this involves a different kind of thinking when complex or difficult objectives are involved.

3 Credit Hours

A study of markets, institutions, and the environment in which business firms operate with attention to the effect these facets, forces, and issues have on the firm’s overall marketing strategy.

3 Credit Hours

As economic forces are a determinant of the profitability and growth of firms, economic thinking should be a fundamental influence in managerial decision-making. This course investigates the relationship between microeconomic theory and managerial practice. The primary topics that are discussed in this course include The Firm (and its goals), Supply and Demand, Optimization, Demand Elasticity, Consumer Choice, Demand Estimation, Production and Cost Theories, Market Structure (including Perfect Competition, Monopoly, Monopolistic Competition, and Oligopoly), Sophisticated Pricing Techniques, and Game Theory.

Required course for Finance Concentration

3 Credit Hours

This course is an introduction to investments and spreadsheet modeling skills. Students learn topics such as portfolio theory, bond pricing, short sales, and derivatives. Additionally, students use Excel and real-world cases to analyze financial topics.

Required course for Finance Concentration

3 Credit Hours

Digital Marketing is an essential and powerful component of modern marketing, and a driving force for how firms establish and strengthen customer relationships. This course introduces digital marketing frameworks that enable firms to deeply understand and engage with each of their customers and prospects across their buyer’s journey. In this course, we review and apply digital marketing strategies to build social media eminence, effectively engage customers and prospects, and successfully promote brands, products, and services with data-driven tools and techniques. Frameworks that enable firms to deploy a digital-first integrated marketing strategy with a measurement system to sense and respond to in-market performance indicators will be examined.

Required course for Marketing Concentration

3 Credit Hours

A study of the role of the salesperson and the function of sales management in creating close and productive buyer-seller relationships in the business-to-business domain. Emphases in the course are placed on trends affecting the salesperson’s role, the effects of the internal and external environment on the selling function, and the value of the salesperson to the firm and society.

Required course for Marketing Concentration

1.5 Credit Hours

Processes describe the flow of materials and information, both inside a business and between businesses. Such processes occur in both for-profit and nonprofit organizations, in both service and manufacturing organizations, and in virtually all functional areas and industries. The aim of this course is to familiarize students with the problems and issues within business processes and to provide students with language, concepts, insights, and tools to make such processes more efficient and effective.

1.5 Credit Hours

Often, international business is conducted with and through people from various cultural backgrounds. Cultural differences, if not understood and bridged, can be significant barriers to the implementation and success of a business venture. This course focuses on the management of the multinational corporation (MNC). The objective of this course is to provide students with a basic understanding of how to conduct business across cultures and borders. Examples of specific topics include: managerial challenges and opportunities faced by MNCs; knowledge and conceptual frameworks necessary to understand and manage MNCs; the political, economic and legal environments in which MNCs operate; the effect of national cultures on international management; the strategy and organization of MNCs including entry strategies, strategic alliances and joint ventures as well as organization structures and issues of control and coordination; topics related to individual behavior within MNCs, such as motivation and leadership in a global context, and international business careers.

1.5 Credit Hours

The course objective is to explore the ethical dimensions in the study and practice of business. Students study and apply the major normative ethical theories to business situations. The course helps students to understand the relevance of stakeholders to business decisions and improve their moral reasoning and ethical decision-making skills. Students analyze and discuss case situations presenting ethical dilemmas. Throughout these exercises, analytical and communication (oral and written) skills are sharpened. This course is intended to encourage ethical behavior and professionalism in all activities.

1.5 Credit Hours

The scope and role of strategic management encompass a general management perspective that involves internal and external analysis, complex decision-making, and implementation of these decisions. The course has four goals: (1) to develop an awareness of the strategic decisions that organizations must make and the factors on which they depend; (2) to provide a conceptual framework for identifying, evaluating, and formulating strategies; (3) to integrate material learned in the basic functional courses; (4) to convey an understanding of the formal and informal processes involved in formulating and implementing strategies.

1 Credit Hour

This course explores issues, ideas, and trends likely to affect business and society over the next decade. The series of lectures features a wide range of experts on economic demography, biotechnology, religious fundamentalism, oil and peace, futurism and work, natural resources, and more.