Mendoza School of Business

Undergraduate Marketing

Watch to meet some of your professors, classmates, and recruiters

Still undeclared?

A career in marketing offers broad opportunities across almost every industry. Whether it’s brand management, social media management, sales, or market analytics, every business has marketing needs.

Ranked No. 12 in the nation by U.S. News & World Report, the Department of Marketing at the Mendoza College of Business can give students the tools necessary to be successful in the wide world of Marketing.

Learn from world-renowned scholars and award-winning instructors all while engaging with an ethics-based curriculum that helps students navigate the roles and responsibilities that come with marketing in today’s digital world.

Specialized Tracks

The Marketing major at Mendoza offers four specialized tracks: Digital Marketing, Marketing Decision Analytics, Brandscaping, and Consulting and Market Development.

The four specialized tracks are designed to deepen knowledge in one particular area of interest and consist of three elective courses. Students are not required to pursue any of the four tracks and may choose electives from any track.

This track focuses on the digital realm of marketing, including social media marketing, web and mobile marketing, and online customer engagement.

Courses include: Digital Marketing; Social Media Marketing; Managing Online & Mobile Customer Engagement; and our newest experiential learning opportunity, Applied Digital Marketing.

Focused on the rapidly growing field of data analytics and marketing models, students will learn about data analysis, marketing research, retail analysis and consulting.

Courses include: Data Based Decision Analysis; Data Analytics & Marketing Mix Modeling; and Social Media Analytics.

This track combines creativity with culture and dives into brand strategy, marketing communications and media planning.

Courses include: Imagination; Creativity & Commerce; Building Great Brands; and Integrated Marketing Communications.

This track combines creativity with culture and dives into brand strategy, marketing communications and media planning.

Courses include: Imagination; Creativity & Commerce; Building Great Brands; and Integrated Marketing Communications.


Mendoza School of Business
Mendoza School of Business

Department Administration

ganesan headshotShankar Ganesan

Chair, Department of Marketing

John Cardinal O’Hara, C.S.C., Professor of Business
Shankar Ganesan joined the Notre Dame faculty in 2013 as the John Cardinal O’Hara, C.S.C., Professor of Marketing. Previously, he was a member of the Marketing Department at the University of Arizona. His research focusses on the areas of inter-organizational relationships, customer relationship management, service failures and recovery, product recalls, and new product innovation. He is the author of several articles that have appeared in leading academic journals, including Journal of Marketing ResearchJournal of MarketingJournal of RetailingJournal of Personal Selling and Sales ManagementJournal of Academy of Marketing ScienceJournal of Applied PsychologyOrganizational Behavior and Human Decision Processes, and MIT Sloan Management Review. Recently, he edited the Handbook of Marketing and Finance published by Edward Elgar. He is currently the editor-in-chief of the Journal of Retailing, ranked among the top-business journals. He has received numerous awards and honors for his research, teaching, and editorial service. He teaches customer relationship management to the MBAs, strategic marketing to the Executive MBAs and senior executives in Fortune 500 firms.

Contact: (574) 631-6484 or sganesan@nd.edu

 

If you have any questions, please contact the Marketing Department Administrative Assisstant.
Administrative Assistant
(574) 631-6419
Markdept@nd.edu