Undergraduate Marketing

Still undeclared?

A career in marketing offers broad opportunities across almost every industry. Whether it’s brand management, social media management, sales, or market analytics, every business has marketing needs.

Ranked No. 12 in the nation by U.S. News & World Report, the Department of Marketing at the Mendoza College of Business can give students the tools necessary to be successful in the wide world of Marketing.

Learn from world-renowned scholars and award-winning instructors all while engaging with an ethics-based curriculum that helps students navigate the roles and responsibilities that come with marketing in today’s digital world.

Specialized Tracks

The Marketing major at Mendoza offers four specialized tracks: Digital Marketing, Marketing Decision Analytics, Brandscaping, and Consulting and Market Development.

The four specialized tracks are designed to deepen knowledge in one particular area of interest and consist of three elective courses. Students are not required to pursue any of the four tracks and may choose electives from any track.

This track focuses on the digital realm of marketing, including social media marketing, web and mobile marketing, and online customer engagement.

Courses include: Digital Marketing; Social Media Marketing; Managing Online & Mobile Customer Engagement; and our newest experiential learning opportunity, Applied Digital Marketing.

Focused on the rapidly growing field of data analytics and marketing models, students will learn about data analysis, marketing research, retail analysis and consulting.

Courses include: Data Based Decision Analysis; Data Analytics & Marketing Mix Modeling; and Social Media Analytics.

This track combines creativity with culture and dives into brand strategy, marketing communications and media planning.

Courses include: Imagination; Creativity & Commerce; Building Great Brands; and Integrated Marketing Communications.

This track combines creativity with culture and dives into brand strategy, marketing communications and media planning.

Courses include: Imagination; Creativity & Commerce; Building Great Brands; and Integrated Marketing Communications.

Learn more about Marketing

Explore the Marketing Curriculum

Department Administration

Frank Germann

Chair, Marketing Department

Frank Germann is the Chair of the Marketing Department and Viola D. Hank Associate Professor. Before entering academia, he held various industry positions at Hewlett-Packard and Johnson & Johnson. He also served as an Academic Advisor to McKinsey & Co. His research interests are in the area of marketing strategy, and he has received a number of recognitions for his scholarship, including the 2013 IJRM Best Paper Award, the 2020 Sheth Foundation/JM Award, the 2021 AMA/MSI/H. Paul Root Award, and the 2021 Varadarajan Award. He was selected as a 2017 MSI Young Scholar and as a 2023 MSI Scholar. He has also received several teaching awards to date, including the 2020 Rev. Edmund P. Joyce, C.S.C. Award for Excellence in Undergraduate Teaching. He currently serves on the American Marketing Association’s Academic Council, as an Area Editor for JAMS, and on the Editorial Review Boards of JM, JMR, and IJRM. He is a co-author of the textbook, “Marketing Analytics: Based on First Principles,” and he teaches Introduction to Marketing to EMBAs and Marketing Research to both undergraduates and MBAs.

Contact: (574) 631-4858 or fgermann@nd.edu

Mitchell Olsen

Assistant Chair, Marketing Department

Mitch Olsen is the Assistant Chair of the Marketing Department, Richard J. Huether Associate Teaching Professor, and Director of Undergraduate Studies in the Marketing Department. His research interests are in marketing strategy, with a specific focus on substantive issues that occur at the intersection of any, and all, of the following sub-areas: (1) Brands, (2) Retailing, and (3) Innovation. His expertise in these areas is regularly sought via interviews with leading national and international news outlets. In his teaching, he enjoys pairing foundational marketing theories with emergent applications of those theories in practice – informed by his work experience at Procter & Gamble and his active research on firms in the retail and consumer packaged goods industries.

Contact: (574) 631-1734 or molsen2@nd.edu

Brandy Babcock

Administrative Assistant

Contact: (574) 631-6419 and bbabcock@nd.edu