Marketing
Experience is the greatest teacher
During your time at Notre Dame, you’ll have the opportunity to learn from a wide range of experiences: study abroad, internships and research, and the professional expertise our faculty members bring to the classroom. You’ll also be challenged and encouraged to examine all business decisions through an ethical framework.
More than 75 percent of Notre Dame undergraduates study abroad
This experience is particularly formative for marketing majors interested in learning firsthand what drives consumer behavior in international markets. Choose from 67 programs across 26 countries. No matter which destination you choose, you’ll return to campus with a deeper understanding of how the business you conduct throughout your career impacts the world at large.
An ethical approach
Yes, our rigorous curriculum will prepare you to solve complex marketing challenges. But more importantly, the solutions you devise to these challenges will be informed by a deep sense of ethics strengthened during your time at Notre Dame.
Once a Domer, always a Domer
The strength, accessibility and engagement of the Notre Dame alumni network are virtually unparalleled. We take care of own, during and after your time on campus.
What You’ll Learn
A curriculum both broad and deep. Students majoring in marketing may elect to pursue one of four specialized tracks.
Each track consists of three elective courses. Students may pursue any of the four tracks to develop depth and select electives from other tracks or general electives to develop breadth in the marketing domain. Students are not required to pursue any of these tracks and are free to choose electives consistent with their academic interests. Crosstrack Electives: Exploring the Frontiers of Marketing Thought, and Sports Marketing. (Students are not restricted to tracks, but may opt to acquire more depth in an area attractive to employers.)
Marketing Decision Analytics
Marketing Decision Analytics focuses on marketing models and data analytics. This track prepares students for careers in marketing and data analysis, marketing research, retail analysis, and consulting. Courses include: Data Based Decision Analysis; Data Analytics & Marketing Mix Modeling; and Social Media Analytics.
Brandscaping
Brandscaping focuses on brand strategy, marketing communications, creativity, and culture. This track helps students for careers in brand management, advertising, marketing communications, and media planning. Courses include: Imagination; Creativity & Commerce; Building Great Brands; and Integrated Marketing Communications.
Consulting and Market Development
Consulting and Market Development focuses on consulting, customer solutions, and sales management. This track readies students for careers in consulting firms, retail account management, market development, and Business-to-Business (B2B) and Business-to-Consumer (B2C) sales. Courses include: Professional Selling in B2B Markets; Marketing Strategy; and Product & Innovation Consulting.
Digital Marketing
Digital Marketing focuses on digital, social media marketing, and customer engagement. This track prepares students for careers in social media marketing, digital marketing strategy, online and mobile customer engagement strategies. Courses include: Digital Marketing; Social Media Marketing; and Managing Online & Mobile Customer Engagement.
Businesses big and small, in every corner of the world, and selling any and every type of product rely on digital marketing to reach their consumers. If you’re interested in launching a career in marketing, advertising, PR or content creation, the new digital marketing minor for non-business students could be the advantage you need.
Department Administration
Shankar Ganesan
Chair, Department of Marketing
John Cardinal O’Hara, C.S.C., Professor of Business
Shankar Ganesan joined the Notre Dame faculty in 2013 as the John Cardinal O’Hara, C.S.C., Professor of Marketing. Previously, he was a member of the Marketing Department at the University of Arizona. His research focusses on the areas of inter-organizational relationships, customer relationship management, service failures and recovery, product recalls, and new product innovation. He is the author of several articles that have appeared in leading academic journals, including Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Academy of Marketing Science, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, and MIT Sloan Management Review. Recently, he edited the Handbook of Marketing and Finance published by Edward Elgar. He is currently the editor-in-chief of the Journal of Retailing, ranked among the top-business journals. He has received numerous awards and honors for his research, teaching, and editorial service. He teaches customer relationship management to the MBAs, strategic marketing to the Executive MBAs and senior executives in Fortune 500 firms.
Contact: (574) 631-6484 or sganesan@nd.edu
Administrative Assistant
(574) 631-6419
Markdept@nd.edu