Marketing Department

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Mendoza’s marketing faculty advance scholarship at the intersection of consumer behavior, marketing strategy, digital markets and analytics.

Their work combines behavioral and quantitative approaches to address questions for consumers, organizations and society. Their research appears in the field’s leading journals and helps shape scholarly conversations across the discipline.

Acumen in Marketing

Explore recent stories that showcase how faculty scholarship is advancing the field, informing business practice and bringing new perspective to the forces influencing consumers, markets and organizations.

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Consumer Behavior

Beyond the Stars: Mendoza Researchers Automate Granular Customer Sentiment Analysis

Mendoza researchers built a framework and an AI model that reads customer reviews the way people actually write them — teasing out what's good, what's bad, and why — without expensive manual labeling.

Faculty Research

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Faculty in the Media

This company’s newspapers are ‘optimized for profit’ — for its hedge fund owner

Marketing's Vamsi Kanuri was featured in a McClatchy news story about the newspaper's sweeping layoffs and shift away from local reporting.

San.com

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Consumer Behavior

How does ChatGPT compare to copywriters?

Notre Dame marketing Professor Joe Redden makes the case for using AI to write advertising taglines.

Discover Our Department

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Published Research

Explore the latest publications in top academic journals from marketing faculty.

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Faculty Directory

Meet our Marketing scholars, researchers, and educators to connect with colleagues and explore key specializations.

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Thought Leadership

Mendoza’s marketing faculty are leading voices in the discipline, driving how scholars and practitioners understand consumers, markets and the evolving role of marketing in business and society. Through influential research, editorial leadership and engagement with emerging issues, they help set the agenda for the field and advance its most important conversations.

Lectures and Conferences

Nov13

Accountancy Seminar: Daniel Wangerin, University of Wisconsin

10:00am – 11:15am
160 Mendoza College of Business

Nov17

Marketing Seminar: Michael Jia, Hong Kong University

9:00am – 10:15am
339 Mendoza

View All Events

Department Leadership

Frank Germann

Professor; Department Chair of Marketing

Mitchell Olsen

Richard J. Huether Associate Teaching Professor of Marketing; Assistant Department Chair and Director of Undergraduate Studies in the Marketing Department

Academic Programs

Marketing professor Kevin Hartman delivers a presentation with a large screen behind him full of stats and marketing facts.

M.S. in Digital Marketing (MSDM)

Learn the latest skills and insights to lead in this dynamic field. Prepare for roles in digital marketing or social media management, marketing analytics, and more.

About the MSDM

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BBA in Marketing

Develop the analytical thinking, strategic ability, and creativity needed to understand the consumer experience, pricing, and decision-making in today’s markets.

About the Major

Marketing Professor Frank Germann smiles in a studio photo.

Explore More Research

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