Marketing
Experience is the greatest teacher
During your time at Notre Dame, you’ll have the opportunity to learn from a wide range of experiences: study abroad, internships and research, classes that emphasize experiential learning, and the professional expertise our faculty members bring to the classroom.
More than 75 percent of Notre Dame undergraduates study abroad
This experience is particularly formative for marketing majors interested in learning firsthand what drives marketing and consumer behavior in international markets. Choose from 67 programs across 26 countries. No matter which destination you choose, you’ll return to campus with a deeper understanding of how the business you conduct throughout your career impacts the world at large.
An ethical approach
Yes, our rigorous curriculum will prepare you to solve complex marketing challenges. But more importantly, the solutions you devise to these challenges will be informed by a deep sense of ethics strengthened during your time at Notre Dame.
Once a Domer, always a Domer
The strength, accessibility and engagement of the Notre Dame alumni network are virtually unparalleled. We take care of own, during and after your time on campus. Find Notre Dame alumni working in Marketing on our LinkedIn page.
Career Support
Learn to market yourself.
How you build your personal brand and market yourself to employers is becoming increasingly important. As a student at Notre Dame, you’ll have access to the resources of the ND Career Center, the guidance of your professors and peers, and opportunities to intern, serve and conduct research—all of which will help you prepare for a new career or further study in graduate school.
Largest Employers of Recent Marketing Majors
Represents companies employing 5+ graduates
What You’ll Learn
The marketing curriculum offers both breadth and depth. Marketing majors must complete two required courses: Consumer Behavior and Marketing Research. In addition to these, students can choose to pursue one of three specialized tracks: Brand Management, Digital Marketing, or Marketing Analytics. While these tracks provide focused expertise, they are optional, and students are free to select electives aligned with their academic interests. Beyond the Foundations of Marketing course, marketing majors are required to complete seven marketing courses, including the two core courses, Consumer Behavior and Marketing Research.
Brand Management Track
The Brand Management track prepares students to oversee the image and success of a product or service. Brand managers develop and implement marketing strategies designed to enhance brand awareness, foster customer loyalty, and increase market share. Their responsibilities include managing product development, packaging, advertising campaigns, and promotional initiatives. In addition, brand managers closely analyze market trends and consumer behavior to ensure their brand remains competitive and relevant. They collaborate with cross functional teams, such as sales, research and development, and creative departments, to maintain a consistent brand message across all channels. Ultimately, brand managers play a critical role in shaping consumers’ perceptions and driving long term business success.
Brand managers work across various industries, including consumer goods, technology, retail, healthcare, and luxury products. They are often employed by companies that rely heavily on strong branding to differentiate themselves in the marketplace.
Courses in this track include: Building Great Brands, Advertising Management, New Product Development, Sports Marketing, and Business Markets & Sales
Digital Marketing Track
The Digital Marketing track focuses on harnessing the power of digital channels to engage customers and strengthen brand awareness. Digital marketers develop and implement strategies to connect with target audiences through platforms such as search engines, social media, email, and websites. They create and optimize content, manage paid advertising campaigns, and use analytics tools to measure and refine their efforts. Staying up-to date with industry trends and algorithm changes is crucial, as it ensures that digital strategies remain effective in the fast-evolving digital landscape. The ultimate goal of digital marketers is to boost customer engagement, drive online traffic, and convert leads into loyal customers.
Digital marketers find opportunities across various industries, including e commerce, technology, retail, and media. They often work for companies with a strong online presence or in marketing agencies that manage digital campaigns for multiple clients.
Courses in this track include: Digital Marketing, Social Media Strategy, Applied Digital Marketing, and Managing Digital Engagement.
Marketing Analytics Track
The Marketing Analytics track emphasizes the use of data analytics and marketing models to drive informed decision-making. Professionals in this field gather, analyze, and interpret large datasets from sources such as customer behavior, sales, and market trends. They develop actionable insights that help businesses optimize marketing strategies, improve campaign performance, and maximize return on investment. In addition, marketing analysts use predictive models to anticipate future trends and customer preferences, enabling companies to stay competitive in dynamic markets.
Marketing analytics professionals work across a variety of industries, including technology, retail, finance, and healthcare. They are often employed by large corporations where data driven strategies are critical to success, as well as by specialized analytics firms or consulting agencies that offer insights to various clients. Many also hold roles within marketing departments or research teams in industries like consumer goods, media, and e-commerce.
Courses in this track include: Marketing Analytics, Pricing Analytics, and Customer Valuation Management.
Department Administration
Frank Germann
Chair, Marketing Department
Frank Germann is the Chair of the Marketing Department and Viola D. Hank Associate Professor. Before entering academia, he held various industry positions at Hewlett-Packard and Johnson & Johnson. He also served as an Academic Advisor to McKinsey & Co. His research interests are in the area of marketing strategy, and he has received a number of recognitions for his scholarship, including the 2013 IJRM Best Paper Award, the 2020 Sheth Foundation/JM Award, the 2021 AMA/MSI/H. Paul Root Award, and the 2021 Varadarajan Award. He was selected as a 2017 MSI Young Scholar and as a 2023 MSI Scholar. He has also received several teaching awards to date, including the 2020 Rev. Edmund P. Joyce, C.S.C. Award for Excellence in Undergraduate Teaching. He currently serves as an Associate Editor for the Journal of Marketing, as an Area Editor of JAMS, and on the Editorial Review Board of JMR. He is a co-author of the textbook, “Marketing Analytics: Based on First Principles,” and he teaches Introduction to Marketing to EMBAs and Marketing Research to undergraduates.
Contact: (574) 631-4858 or fgermann@nd.edu
Mitchell Olsen
Assistant Chair, Marketing Department
Mitch Olsen is the Assistant Chair of the Marketing Department, Richard J. Huether Associate Teaching Professor, and Director of Undergraduate Studies in the Marketing Department. His research interests are in marketing strategy, with a specific focus on substantive issues that occur at the intersection of any, and all, of the following sub-areas: (1) Brands, (2) Retailing, and (3) Innovation. His expertise in these areas is regularly sought via interviews with leading national and international news outlets. In his teaching, he enjoys pairing foundational marketing theories with emergent applications of those theories in practice – informed by his work experience at Procter & Gamble and his active research on firms in the retail and consumer packaged goods industries.
Contact: (574) 631-1734 or molsen2@nd.edu